In our fast-paced digital age, conventional advertising is struggling to stay effective with new audiences. Consumers don’t want to meet brands by getting interrupted during their favorite TV show or having a billboard distract them. Data overwhelmingly shows that today’s consumers don’t simply disl...
Mirriad Insights
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From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
In today’s exploding media landscape — with a 24-hour (minute!) news cycle and user-generated responses to every topic — viewers expect brands to be part of the cultural conversation. Sixty-four percent of consumers want brands to connect with them, and this doesn’t mean jumping on a TikTok trend ba...
Mirriad is excited to announce that we have been awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. Read here about Mirriad’s recent expansion acros...
In today's rapidly evolving media landscape, where streaming platforms and digital content keep pulling audiences away from traditional formats, maintaining an authentic brand voice has become more crucial than ever. The proliferation of media channels and the constant barrage of advertisements make...
Mirriad today announced that its Diverse Supplier Marketplace (previously called Multicultural Marketplace) has seen exponential growth in 2023 and is working with several partners to craft custom upfront packages. The Marketplace is the first-ever aggregate of Black, Hispanic, Asian and Pacific Isl...
Ahead of the new year, Mirriad is excited to announce a slate of updates on the supply-side momentum with new partners spanning across the US and in Latin America. These partners represent some of the leading in US entertainment and boast impressive audiences with established market authority.
‘Tis the season to transform your advertising strategy! As consumer attention turns to festive movies and TV shows, the opportunities created by virtual product placement (VPP) have savvy marketers abuzz with holiday cheer.
As media consumption habits evolve, streaming services are rewriting the rules of engagement. Linear TV is in decline as viewer preferences migrate toward ad-free or ad-light streaming, resulting in shrunken ad inventory. This transformation calls for content owners and advertisers to take notice: c...
Our world is a diverse one and connecting with audiences from different cultural backgrounds has never been more important. Staying ahead of the curve in multicultural marketing isn’t just a strategy for today’s advertisers — it’s a necessity. But here's the challenge: How do you create dynamic cont...
The promises of artificial intelligence (AI) have stirred the marketing world over its potential applications in advertising, with product placement in particular offering a wealth of opportunities to employ the breakthrough technology.
The connection between music and culture has always been profound, and product placement seamlessly intertwines the two. As advertising became more pervasive in our lives, brands realized that embedding themselves in the cultural tapestry through music videos presented an extraordinary opportunity t...
WHAT IS VIRTUAL SIGNAGE? In today's rapidly evolving digital landscape, crafting an effective marketing strategy requires more than just pushing out ads to a passive audience. It demands a seamless fusion of creativity, technology, and audience engagement. Enter virtual signage – a game-changing app...