Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Mirriad partners with Pact’s Future 30 to support emerging talent in the industry

Mirriad partners with Pact’s Future 30 to support emerging talent in the industry

New talent is the lifeblood of the creative industries and Mirriad is passionate about supporting that talent. We have partnered with Pact on their brilliant Future30 initiative whereby they issued a national call out to find 30 of the UK’s most exciting new indies who have the potential to become t...
Mirriad and Tecate beer partner to enhance in-content advertising

Mirriad and Tecate beer partner to enhance in-content advertising

May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership with Mexican beer brand, Tecate. The Kantar backed research found that overall, 76% of consumers said the campaign made Tecate more appealing to them. The beverage brand turned to Mirriad’s in-con...
PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs’ dedication to fostering innovation see’s them focus on virtual experiences and new methods of product integration, as they look to the future. February 24 2021: Marketing Dive reports that PepsiCo Labs venture is “placing its media bets” on more “digitally orientated and direct-to-cons...
Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

The Music Alliance in action with Tecate x Gerencia 360 from mirriad on Vimeo. January 1, 2021: Mexican beer brand Tecate have chosen Mirriad to immerse their brand into artist Giovanny Ayala’s —who is crushing the Billboard Mexican Regional charts — latest music video. The video’s release, timed to...
How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season

How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season

“We can sell pretty deeply:” How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season Welcome to the holiday movie season—you’re late. Hallmark Channel started its “Countdown to Christmas” on October 23, and kicked it into high gear over Thanks...
Mirriad and CANAL+ Brand Solutions deliver in-content first for French cinema

Mirriad and CANAL+ Brand Solutions deliver in-content first for French cinema

Mirriad, the leading in-content advertising company, announces a partnership with CANAL+ Brand Solutions to launch a new premium advertising offer. In a first for French cinema, CANAL+ Brand Solutions is now offering advertisers the use of the Mirriad platform to insert products or brands dynamicall...
Find your brand’s holiday movie moment with Mirriad

Find your brand’s holiday movie moment with Mirriad

We love holiday movies because they’re filled with people and places we know so well. Classic holiday movie moments can be the perfect context for brands who want to be seen by engaged audiences in key shopping months. Mirriad Identifies the contexts that make sense for your brand, then digitally in...
Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots

Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots

Holiday shopping season is underway. And this year, marketers and media buyers are finding last-minute shopping (for video inventory) is more complicated than ever. Premium inventory is in short supply, and brands are puzzling over how to get in front of consumers’ eyeballs while it really counts.  ...
4 holiday product placements you’ll definitely remember

4 holiday product placements you’ll definitely remember

It’s October and the holiday movie season is getting off to a rolling start. Hallmark is about to begin its countdown to Christmas—and networks like Lifetime, UP Entertainment, and GAC Family, and others are following close behind. Why so soon? Shopping season is already well underway, and advertise...
Mirriad’s technology enables media first for popular UK reality show

Mirriad’s technology enables media first for popular UK reality show

  Mirriad, the leading in-content advertising company, today announces its collaboration with Electric Glue and 4Sales to incorporate a novel in-content product placement for Rightmove, the UK’s biggest property website, within Channel 4’s popular peak time property show Location, Location, Location...