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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

The Role of Virtual Product Placement in Multicultural Media Investment

Our world is a diverse one and connecting with audiences from different cultural backgrounds has never been more important. Staying ahead of the curve in multicultural marketing isn’t just a strategy for today’s advertisers — it’s a necessity. But here's the challenge: How do you create dynamic cont...

AI's Role in Product Placement: 6 Things You Should Know

The promises of artificial intelligence (AI) have stirred the marketing world over its potential applications in advertising, with product placement in particular offering a wealth of opportunities to employ the breakthrough technology.
AT&T using virtual product placement by mirriad

How Virtual Product Placement is changing the game for Music Videos

The connection between music and culture has always been profound, and product placement seamlessly intertwines the two. As advertising became more pervasive in our lives, brands realized that embedding themselves in the cultural tapestry through music videos presented an extraordinary opportunity t...

Beyond Virtual Product Placement: The Power of Virtual Signage

WHAT IS VIRTUAL SIGNAGE? In today's rapidly evolving digital landscape, crafting an effective marketing strategy requires more than just pushing out ads to a passive audience. It demands a seamless fusion of creativity, technology, and audience engagement. Enter virtual signage – a game-changing app...
Mirriad Kantar Whitepaper Hack to the Future

Kantar unveils ad avoidance causes and correlation between viewer experience and purchase

NEW YORK, NY, USA, August 8, 2023/EINPresswire.com/ -- Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, today announced results of a groundbreaking study in partnership with Kantar which finds a direct correlation of...

Creating Memorable Advertising Experiences: How Virtual Product Placement Engages Audiences and Drives Results

As an advertiser, you know the importance of leaving a lasting impression on your audience with a memorable and stimulating ad experience. With viewers’ attention increasingly divided across a plethora of platforms, now is the time to prioritize creative strategies that effectively capture your targ...

Bridging The TV Demand-Inventory Gap

This article was written by Stephan Beringer, CEO at Mirriad. TV inventory is shrinking fast, creating a significant supply constraint.

Unlocking New Revenue Streams: The Power of Virtual Product Placement in Scaling Growth

In the rapidly evolving world of advertising, where traditional methods are often met with ad blockers and dwindling audience attention spans, forward-thinking advertisers are seeking innovative ways to maximize their brand exposure and drive revenue growth.

Closing the Gap Between Advertiser DEI Pledges and Diverse Media Spend

By Maria Teresa Hernandez, Head of Partnerships and Multicultural Marketplace
Virtual Product Placement

Three C’s of Virtual Product Placement: Creative, Content, Context

If you’re new to virtual product placement, or VPP, getting started can feel overwhelming. What creative do I need to provide? Where will my ad appear? Will this tactic resonate with my consumers?

Unlock the Power of Virtual Product Placement to Amplify Your Brand Reach

Virtual product placement is an innovative and highly effective advertising technique that can help you reach new customers and spread the word about your products. Read on to learn how this innovative strategy works and discover some of its benefits so you can effectively promote your business and ...

The Advantages and Challenges of Virtual Product Placement

Virtual product placement is revolutionizing how brands launch campaigns and have become a highly sought-after tactic by CMOs. By leveraging virtual product placement and in-content advertising, brands can now create targeted campaigns that focus on one particular audience rather than using traditio...