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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Mirriad Expands VPP and In-Content Advertising Reach with New Agreements Across Multiple Leading Entertainment Partners

Ahead of the new year, Mirriad is excited to announce a slate of updates on the supply-side momentum with new partners spanning across the US and in Latin America. These partners represent some of the leading in US entertainment and boast impressive audiences with established market authority.

How To Leverage Virtual Product Placement in Your Holiday Strategy

‘Tis the season to transform your advertising strategy! As consumer attention turns to festive movies and TV shows, the opportunities created by virtual product placement (VPP) have savvy marketers abuzz with holiday cheer.
Mirriad What You May Not Know About Virtual Product Placement in TV Shows

Virtual Product Placement in TV Shows: What You May Not Know

As media consumption habits evolve, streaming services are rewriting the rules of engagement. Linear TV is in decline as viewer preferences migrate toward ad-free or ad-light streaming, resulting in shrunken ad inventory. This transformation calls for content owners and advertisers to take notice: c...

The Role of Virtual Product Placement in Multicultural Media Investment

Our world is a diverse one and connecting with audiences from different cultural backgrounds has never been more important. Staying ahead of the curve in multicultural marketing isn’t just a strategy for today’s advertisers — it’s a necessity. But here's the challenge: How do you create dynamic cont...

AI's Role in Product Placement: 6 Things You Should Know

The promises of artificial intelligence (AI) have stirred the marketing world over its potential applications in advertising, with product placement in particular offering a wealth of opportunities to employ the breakthrough technology.
AT&T using virtual product placement by mirriad

How Virtual Product Placement is changing the game for Music Videos

The connection between music and culture has always been profound, and product placement seamlessly intertwines the two. As advertising became more pervasive in our lives, brands realized that embedding themselves in the cultural tapestry through music videos presented an extraordinary opportunity t...

Beyond Virtual Product Placement: The Power of Virtual Signage

WHAT IS VIRTUAL SIGNAGE? In today's rapidly evolving digital landscape, crafting an effective marketing strategy requires more than just pushing out ads to a passive audience. It demands a seamless fusion of creativity, technology, and audience engagement. Enter virtual signage – a game-changing app...
Mirriad Kantar Whitepaper Hack to the Future

Kantar unveils ad avoidance causes and correlation between viewer experience and purchase

NEW YORK, NY, USA, August 8, 2023/EINPresswire.com/ -- Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, today announced results of a groundbreaking study in partnership with Kantar which finds a direct correlation of...

Creating Memorable Advertising Experiences: How Virtual Product Placement Engages Audiences and Drives Results

As an advertiser, you know the importance of leaving a lasting impression on your audience with a memorable and stimulating ad experience. With viewers’ attention increasingly divided across a plethora of platforms, now is the time to prioritize creative strategies that effectively capture your targ...

Bridging The TV Demand-Inventory Gap

This article was written by Stephan Beringer, CEO at Mirriad. TV inventory is shrinking fast, creating a significant supply constraint.

Unlocking New Revenue Streams: The Power of Virtual Product Placement in Scaling Growth

In the rapidly evolving world of advertising, where traditional methods are often met with ad blockers and dwindling audience attention spans, forward-thinking advertisers are seeking innovative ways to maximize their brand exposure and drive revenue growth.

Closing the Gap Between Advertiser DEI Pledges and Diverse Media Spend

By Maria Teresa Hernandez, Head of Partnerships and Multicultural Marketplace