[New York, NY, July 23, 2024] — Mirriad, the leader in virtual product placement (VPP), is proud to announce that its VPP technology can now be measured at scale across both linear and digital channels. This advancement ensures that Mirriad’s placements are seamlessly integrated with standard TV ad ...
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The automotive industry has been around since the late 1800s. One of the first-ever car adverts said only “Dispense with a horse” next to an image of a motor carriage and a list of benefits. As technology advanced, automotive advertising became flashier, and cars went from being an exotic luxury to ...
The rapidly changing media landscape demands innovation to stay relevant to audiences. The traditional advertising model, with commercials at the centre, is evolving as businesses look for new solutions to improve ROAS. Enter Mirriad’s innovative Virtual Product Placement (VPP) format which virtuall...
The partners will test different programmatic formats to resonate directly with target audiences
With outdoor sipping season just on the horizon, alcohol brands are exploring creative strategies to capture the attention of diverse audiences. One groundbreaking approach that has emerged is the use of AI-powered virtual product placement.
Mirriad has announced its inclusion in the 2024 TV Upfronts, signaling a major shift in how media companies promote the innovative ad format to media buyers. The incorporation of virtual product placement (VPP) in these key industry presentations not only highlights its increasing popularity but als...
Content owners are facing fierce competition. Here's how they win with virtual product placement. Revenue. Viewer loyalty. Scalability. These are the three key elements to a content owner's success. Therefore, delivering the ultimate viewer experience while driving revenue and balancing strategies f...
New York, NY - April 15, 2024 - Mirriad today announced the results of a virtual product placement and in-content advertising campaign for Toyota’s Grand Highlander. Utilizing Mirriad's AI-powered platform, Toyota's campaign featured in-language virtual signage, video within video, and virtual produ...
In our fast-paced digital age, conventional advertising is struggling to stay effective with new audiences. Consumers don’t want to meet brands by getting interrupted during their favorite TV show or having a billboard distract them. Data overwhelmingly shows that today’s consumers don’t simply disl...
In today’s exploding media landscape — with a 24-hour (minute!) news cycle and user-generated responses to every topic — viewers expect brands to be part of the cultural conversation. Sixty-four percent of consumers want brands to connect with them, and this doesn’t mean jumping on a TikTok trend ba...
Mirriad is excited to announce that we have been awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. Read here about Mirriad’s recent expansion acros...
In today's rapidly evolving media landscape, where streaming platforms and digital content keep pulling audiences away from traditional formats, maintaining an authentic brand voice has become more crucial than ever. The proliferation of media channels and the constant barrage of advertisements make...