As the holiday season picks up, retail advertisers are laser-focused on moving shoppers down the sales funnel—from initial awareness to final purchase. To break through the holiday clutter, brands are adopting innovative solutions like virtual product placement, which are video ads, to reach consume...
Mirriad Insights
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NEW YORK, NY - October 31, 2024 —Mirriad, the leader in virtual product placement (VPP), today released groundbreaking research demonstrating the power of VPP to directly drive sales and store visits for one of the largest US advertisers. The campaign drove a 51% increase in average transaction valu...
With only five weeks until the 2024 election, political campaigns are facing unprecedented challenges and opportunities in a fast-evolving media landscape. With political ad spending projected to exceed $12 billion, it’s clear that candidates need to embrace innovative, engaging approaches to connec...
As the holiday season approaches, retail advertising becomes more critical than ever for brands looking to capture consumer attention and drive sales. However, with increasing competition and consumers tuning out traditional ads, major retailers need to find more effective ways to engage with their ...
NEW YORK, NY, USA, August 22, 2024 /EINPresswire.com/ -- Today marks the launch of, ‘The Diverse Media Alliance,’ a strategic alliance powered by Mirriad, the global leader in virtual product placement (VPP), with leading diverse-owned media suppliers. The inaugural consortium includes BOMESI, Canel...
[New York, NY, July 23, 2024] — Mirriad, the leader in virtual product placement (VPP), is proud to announce that its VPP technology can now be measured at scale across both linear and digital channels. This advancement ensures that Mirriad’s placements are seamlessly integrated with standard TV ad ...
The automotive industry has been around since the late 1800s. One of the first-ever car adverts said only “Dispense with a horse” next to an image of a motor carriage and a list of benefits. As technology advanced, automotive advertising became flashier, and cars went from being an exotic luxury to ...
The rapidly changing media landscape demands innovation to stay relevant to audiences. The traditional advertising model, with commercials at the center, is evolving as businesses look for new solutions to improve ROAS. Enter Mirriad’s innovative Virtual Product Placement (VPP) format which virtuall...
The partners will test different programmatic formats to resonate directly with target audiences
With outdoor sipping season just on the horizon, alcohol brands are exploring creative strategies to capture the attention of diverse audiences. One groundbreaking approach that has emerged is the use of AI-powered virtual product placement.
Mirriad has announced its inclusion in the 2024 TV Upfronts, signaling a major shift in how media companies promote the innovative ad format to media buyers. The incorporation of virtual product placement (VPP) in these key industry presentations not only highlights its increasing popularity but als...
Content owners are facing fierce competition. Here's how they win with virtual product placement. Revenue. Viewer loyalty. Scalability. These are the three key elements to a content owner's success. Therefore, delivering the ultimate viewer experience while driving revenue and balancing strategies f...