In-content advertising helps brands to reignite their advertising campaigns in the face of oversaturation and ad fatigue, but do we know how consumers feel about this strategy, and does it live up to the hype?
Mirriad Insights
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The holiday season is rapidly approaching and brands are fiercely competing to grab the attention of shoppers. Making smart, strategic decisions about advertising spend during this peak period is critical.
New York, NY - October 18, 2022 — Mirriad, the leading in-content advertising firm powered by Academy Award-winning AI expertise, at this time introduced that the corporate is a winner of the 2022 AdExchanger Awards for Most Innovative TV Advertising Technology. The win was introduced on the Program...
Virtual product placement is a leading emerging technology that every advertiser and brand needs to consider and learn about. With studies showing that consumers prefer in-content advertising 10X over traditional ad formats, it’s important to take note of where virtual product placement will lead th...
Mirriad’s in-content advertising during the 2021 holiday season delivered approximately 130 million additional impressions and 39% higher audience reach when compared to equivalent TV spot breaks in the same content.
Last month, Mirriad and Kantar published the results of the most comprehensive study ever conducted on the power of virtual product placement and in-content advertising. Here’s what we found.
Say Hello to Virtual Product Placement Product placement is rapidly changing in the industry. There is a transformation happening called virtual product placement, a new capability that allows advertisers to digitally insert their brands into content at scale. As marketing budgets are shifting away ...
LONDON and NEW YORK – May 26, 2022 – Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced its latest campaigns with Lexus through in-content music video activations. The partnership takes Lexus’ advertising capabilities to the next level...
With recent reports that Amazon and NBCU/Peacock are entering the in-content advertising space, it is exciting to see the opportunity within the area grow. Mirriad leads this new advertising category in a landscape that has been unexplored by others until recent months. MIRRIAD IS THE IN-CONTENT ADV...
New talent is the lifeblood of the creative industries and Mirriad is passionate about supporting that talent. We have partnered with Pact on their brilliant Future30 initiative whereby they issued a national call out to find 30 of the UK’s most exciting new indies who have the potential to become t...
May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership with Mexican beer brand, Tecate. The Kantar backed research found that overall, 76% of consumers said the campaign made Tecate more appealing to them. The beverage brand turned to Mirriad’s in-con...
PepsiCo Labs’ dedication to fostering innovation see’s them focus on virtual experiences and new methods of product integration, as they look to the future. February 24 2021: Marketing Dive reports that PepsiCo Labs venture is “placing its media bets” on more “digitally orientated and direct-to-cons...