Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

CEO discusses interims and US listing with president of Edison Rachel Caroll

CEO discusses interims and US listing with president of Edison Rachel Caroll

September 14, 2020: Stephen Beringer, CEO Mirriad, spoke to @Edison_inv_res about the importance of our OTC listing in the US, as well as strong half-year results which indicate the increasing adoption of our award-winning technology. An exciting week for Mirriad with our shares trading in the US, p...
Latest research from Edison shows ‘myriad opportunities’ at Mirriad

Latest research from Edison shows ‘myriad opportunities’ at Mirriad

July 27, 2020: Edison Group this week released research detailing the substantial opportunity Mirriad’s technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time! See article here.
Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

July 1, 2020: Kodaline follows the release of their new album One Day At A Time by sharing an inspiring new video for their current single ‘Say Something’. The video is the first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness ...
Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

Proactive Investors: Mirriad Advertising’s disruptive technology could transform industry

Fed up of waiting for the ‘skip ad’ button? Find out how Mirriad can dramatically improve viewers’ experience of video advertising in this extended @proactive_UK interview with CEO Stephan Beringer and Head of Global Research and Insights Tim Jones. See the full article here.
Mirriad CEO Stephan Beringer speaks to Edison as part of new research

Mirriad CEO Stephan Beringer speaks to Edison as part of new research

April 30, 2020: Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising. See article here.
Mirriad’s AI slips ads into empty spaces in online videos

Mirriad’s AI slips ads into empty spaces in online videos

January 11, 2020: Software company Mirriad has developed a way for adverts to be ‘inserted’ into films and television shows streamed online. It uses artificial intelligence techniques to recognise objects in a scene and spot slots where branded goods and posters can be added without looking out of p...
Univision brings dynamic product placements to telenovelas

Univision brings dynamic product placements to telenovelas

Words by Allison Schiff for Ad Exchanger January 16th, 2020: Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of p...
How AI technology will change the way we treat advertising in 2020

How AI technology will change the way we treat advertising in 2020

Words by Ivan Guzenko for Forbes January 16th, 2020: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us. We are wandering from sc...
You see Pepsi, I see Coke: New tricks for product placement

You see Pepsi, I see Coke: New tricks for product placement

​Words by Tiffany Hsu for The New York Times December 20th, 2019: First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be i...
AI is digitally pasting products into your favorite films and TV

AI is digitally pasting products into your favorite films and TV

Words by Donna Lu for New Scientist November 18th, 2019: Ad blockers aren’t going to be useful for much longer. Major entertainment companies including Univision and 20th Century Fox are now using artificial intelligence to digitally insert advertisements and products into movies and TV shows after ...