‘Tis the season to transform your advertising strategy! As consumer attention turns to festive movies and TV shows, the opportunities created by virtual product placement (VPP) have savvy marketers abuzz with holiday cheer.
Insights
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As media consumption habits evolve, streaming services are rewriting the rules of engagement. Linear TV is in decline as viewer preferences migrate toward ad-free or ad-light streaming, resulting in shrunken ad inventory. This transformation calls for content owners and advertisers to take notice: c...
Our world is a diverse one and connecting with audiences from different cultural backgrounds has never been more important. Staying ahead of the curve in multicultural marketing isn’t just a strategy for today’s advertisers — it’s a necessity. But here's the challenge: How do you create dynamic cont...
The promises of artificial intelligence (AI) have stirred the marketing world over its potential applications in advertising, with product placement in particular offering a wealth of opportunities to employ the breakthrough technology.
The connection between music and culture has always been profound, and product placement seamlessly intertwines the two. As advertising became more pervasive in our lives, brands realized that embedding themselves in the cultural tapestry through music videos presented an extraordinary opportunity t...
WHAT IS VIRTUAL SIGNAGE? In today's rapidly evolving digital landscape, crafting an effective marketing strategy requires more than just pushing out ads to a passive audience. It demands a seamless fusion of creativity, technology, and audience engagement. Enter virtual signage – a game-changing app...
NEW YORK, NY, USA, August 8, 2023/EINPresswire.com/ -- Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, today announced results of a groundbreaking study in partnership with Kantar which finds a direct correlation of...
As an advertiser, you know the importance of leaving a lasting impression on your audience with a memorable and stimulating ad experience. With viewers’ attention increasingly divided across a plethora of platforms, now is the time to prioritize creative strategies that effectively capture your targ...
This article was written by Stephan Beringer, CEO at Mirriad. TV inventory is shrinking fast, creating a significant supply constraint.
In the rapidly evolving world of advertising, where traditional methods are often met with ad blockers and dwindling audience attention spans, forward-thinking advertisers are seeking innovative ways to maximize their brand exposure and drive revenue growth.
By Maria Teresa Hernandez, Head of Partnerships and Multicultural Marketplace
If you’re new to virtual product placement, or VPP, getting started can feel overwhelming. What creative do I need to provide? Where will my ad appear? Will this tactic resonate with my consumers?