As an advertiser, there is immense potential to unlock value from niche and under-served audiences – particularly those of a marginalized nature. It’s no secret that these groups are struggling to purchase power within the industry; however, what can be overlooked is the effectiveness of working wit...
Insights
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Written by Mark Melvin, General Manager, Americas at Mirriad
At Mirriad, Ratcliff will oversee current end-to-end campaign delivery, while focusing on short and long term strategy and future process.
As America shifts to a Majority-Minority Nation, advertisers must diversify their marketing strategies as the U.S. multicultural population becomes increasingly mainstream. In the last decade alone, the US Black, Hispanic and Asian population jumped dramatically from 9 million to 33.8 million. A...
Advertising budgets are continuously under pressure, so getting creative with campaigns and exploring new opportunities can be critical to reaching the right customers. If you’re keen to optimize your spending potential, you may have heard about virtual product placement as a possible strategy for s...
We're pleased to announce a New Stand-Alone SSAI SaaS Boasts an Open Ecosystem for Targeted Advertising with Harmonic.
Are you an advertiser looking for new ways to get your product in front of potential customers? Have you heard about virtual product placement, but aren't sure what it is or how it works? Let us catch you up. Virtual product placement is an innovative advertising approach that uses the latest digita...
We're pleased to announce a technical integration with Amagi that enables content owners to dynamically serve Virtual Product Placements (VPP).
Advertisers have been hard at work trying to connect with audiences in meaningful ways. With the rise of digital content and streaming platforms, traditional ads are being replaced by more authentic and engaging options that create an immersive experience for viewers. One such option is virtual prod...
Latinos currently make up 20% of the U.S population. However, despite U.S Latino consumer power coming in at approximately $1.7 trillion per year, only 6% of industry investment goes towards this market. This provides a huge opportunity for brands to make up that gap. Latino consumers are a major e...
Voices from Mirriad: Written by Maria Teresa Hernandez Madison Avenue's commitment to Black-owned media is going strong in 2023. But scale is the biggest challenge advertisers are up against. With major holding companies doubling down on their investments, powered by widely publicized initiatives ...
Advertisers are always on the lookout for new and innovative ways to reach consumers, and in-content advertising is one of the most advantageous ways to do so. Read on to discover the top four benefits (among many) of in-content advertising for brands looking to start the new year with a bang.