Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

New York at Christmas

Virtual product placement in the holidays boosts audience reach by 39%

Mirriad’s in-content advertising during the 2021 holiday season delivered approximately 130 million additional impressions and 39% higher audience reach when compared to equivalent TV spot breaks in the same content. 

How effective is in-content advertising? Introducing our new whitepaper with Kantar

Last month, Mirriad and Kantar published the results of the most comprehensive study ever conducted on the power of virtual product placement and in-content advertising. Here’s what we found.
Virtual Product Placement

What is Virtual Product Placement and What it Means for Advertising

Say Hello to Virtual Product Placement Product placement is rapidly changing in the industry. There is a transformation happening called virtual product placement, a new capability that allows advertisers to digitally insert their brands into content at scale. As marketing budgets are shifting away ...
Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among Multicultural and LGBTQIA+ Audiences

Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among Multicultural and LGBTQIA+ Audiences

LONDON and NEW YORK – May 26, 2022 – Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced its latest campaigns with Lexus through in-content music video activations. The partnership takes Lexus’ advertising capabilities to the next level...
As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution

As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution

With recent reports that Amazon and NBCU/Peacock are entering the in-content advertising space, it is exciting to see the opportunity within the area grow. Mirriad leads this new advertising category in a landscape that has been unexplored by others until recent months.   MIRRIAD IS THE IN-CONTENT A...
Mirriad partners with Pact’s Future 30 to support emerging talent in the industry

Mirriad partners with Pact’s Future 30 to support emerging talent in the industry

New talent is the lifeblood of the creative industries and Mirriad is passionate about supporting that talent. We have partnered with Pact on their brilliant Future30 initiative whereby they issued a national call out to find 30 of the UK’s most exciting new indies who have the potential to become t...
Mirriad and Tecate beer partner to enhance in-content advertising

Mirriad and Tecate beer partner to enhance in-content advertising

May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership with Mexican beer brand, Tecate. The Kantar backed research found that overall, 76% of consumers said the campaign made Tecate more appealing to them. The beverage brand turned to Mirriad’s in-con...
PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs’ dedication to fostering innovation see’s them focus on virtual experiences and new methods of product integration, as they look to the future. February 24 2021: Marketing Dive reports that PepsiCo Labs venture is “placing its media bets” on more “digitally orientated and direct-to-cons...
Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

The Music Alliance in action with Tecate x Gerencia 360 from mirriad on Vimeo. January 1, 2021: Mexican beer brand Tecate have chosen Mirriad to immerse their brand into artist Giovanny Ayala’s —who is crushing the Billboard Mexican Regional charts — latest music video. The video’s release, timed to...
How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season

How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season

“We can sell pretty deeply:” How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season Welcome to the holiday movie season—you’re late. Hallmark Channel started its “Countdown to Christmas” on October 23, and kicked it into high gear over Thanks...