Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Leveraging Culture and Context to Reach Latino Consumers

Latinos currently make up 20% of the U.S population. However, despite U.S Latino consumer power coming in at approximately $1.7 trillion per year, only 6% of industry investment goes towards this market.  This provides a huge opportunity for brands to make up that gap. Latino consumers are a major e...
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How Virtual Product Placement solves the shortage in black owned media

Voices from Mirriad: Written by Maria Teresa Hernandez Madison Avenue's commitment to Black-owned media is going strong in 2023. But scale is the biggest challenge advertisers are up against.   With major holding companies doubling down on their investments, powered by widely publicized initiatives ...
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How in-content advertising can help brands grow in 2023

Advertisers are always on the lookout for new and innovative ways to reach consumers, and in-content advertising is one of the most advantageous ways to do so.  Read on to discover the top four benefits (among many) of in-content advertising for brands looking to start the new year with a bang.

Mirriad Announces Partnership With Scripps Networks

NEW YORK, NY, USA, December 19, 2022 — Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, will bring content from the Scripps Networks portfolio of television networks and FAST channels ION and Bounce into the Mirriad ...
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5 Creative Best Practices for In-Content Advertising

In-content advertising is a new and powerful way to strengthen and accelerate advertising campaigns. While many brands are struggling with a saturated media landscape and overwhelmed consumers who have literally seen it all, in-content advertising provides a unique and positive viewing experience, m...

Pinterest and Channel 4 Choose Mirriad To Deliver In-Content Advertising

LONDON, UK – 17 November, 2022 - Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, is announcing a new in-content campaign with Pinterest and Channel 4. Pinterest’s new campaign, “Pinterest do,” will run on Channel 4’...
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Does in-content advertising connect with consumers?

In-content advertising helps brands to reignite their advertising campaigns in the face of oversaturation and ad fatigue, but do we know how consumers feel about this strategy, and does it live up to the hype? 

How in-content advertising can amplify your TV spots this holiday season

The holiday season is rapidly approaching and brands are fiercely competing to grab the attention of shoppers. Making smart, strategic decisions about advertising spend during this peak period is critical.

Mirriad Wins AdExchanger Awards For Most Innovative TV Advertising Technology

New York, NY - October 18, 2022 — Mirriad, the leading in-content advertising firm powered by Academy Award-winning AI expertise, at this time introduced that the corporate is a winner of the 2022 AdExchanger Awards for Most Revolutionary TV Promoting Expertise. The win was introduced on the Program...

Everything you need to know about virtual product placement

Virtual product placement is the biggest emerging technology that every advertiser and brand needs to know about. However, it’s still steeped in mystery for many, so let’s unpack a few insights into the trend.

Virtual product placement in the holidays boosts audience reach by 39%

Mirriad’s in-content advertising during the 2021 holiday season delivered approximately 130 million additional impressions and 39% higher audience reach when compared to equivalent TV spot breaks in the same content. 

How effective is in-content advertising? Introducing our new whitepaper with Kantar

Last month, Mirriad and Kantar published the results of the most comprehensive study ever conducted on the power of virtual product placement and in-content advertising. Here’s what we found.