The promises of artificial intelligence (AI) have stirred the marketing world over its potential applications in advertising, with product placement in particular offering a wealth of opportunities to employ the breakthrough technology.
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The connection between music and culture has always been profound, and product placement seamlessly intertwines the two. As advertising became more pervasive in our lives, brands realized that embedding themselves in the cultural tapestry through music videos presented an extraordinary opportunity t...
WHAT IS VIRTUAL SIGNAGE? In today's rapidly evolving digital landscape, crafting an effective marketing strategy requires more than just pushing out ads to a passive audience. It demands a seamless fusion of creativity, technology, and audience engagement. Enter virtual signage – a game-changing app...
NEW YORK, NY, USA, August 8, 2023/EINPresswire.com/ -- Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, today announced results of a groundbreaking study in partnership with Kantar which finds a direct correlation of...
As an advertiser, you know the importance of leaving a lasting impression on your audience with a memorable and stimulating ad experience. With viewers’ attention increasingly divided across a plethora of platforms, now is the time to prioritize creative strategies that effectively capture your targ...
This article was written by Stephan Beringer, CEO at Mirriad. TV inventory is shrinking fast, creating a significant supply constraint.
In the rapidly evolving world of advertising, where traditional methods are often met with ad blockers and dwindling audience attention spans, forward-thinking advertisers are seeking innovative ways to maximize their brand exposure and drive revenue growth.
By Maria Teresa Hernandez, Head of Partnerships and Multicultural Marketplace
If you’re new to virtual product placement, or VPP, getting started can feel overwhelming. What creative do I need to provide? Where will my ad appear? Will this tactic resonate with my consumers?
Virtual product placement is an innovative and highly effective advertising technique that can help you reach new customers and spread the word about your products. Read on to learn how this innovative strategy works and discover some of its benefits so you can effectively promote your business and ...
Virtual product placement is revolutionizing how brands launch campaigns and have become a highly sought-after tactic by CMOs. By leveraging virtual product placement and in-content advertising, brands can now create targeted campaigns that focus on one particular audience rather than using traditio...
As an advertiser, you understand the importance of getting your message out to as many potential customers as possible. But with the changing advertising landscape, traditional methods are not enough to effectively capture the attention of your desired target audience. That's why virtual product pla...