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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

side by side example of in-content advertising

How in-content advertising can help brands grow in 2023

Advertisers are always on the lookout for new and innovative ways to reach consumers, and in-content advertising is one of the most advantageous ways to do so. Read on to discover the top four benefits (among many) of in-content advertising for brands looking to start the new year with a bang.

Mirriad Announces Partnership With Scripps Networks

NEW YORK, NY, USA, December 19, 2022 — Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, will bring content from the Scripps Networks portfolio of television networks and FAST channels ION and Bounce into the Mirriad ...
Best practices for in-content advertising - advertisement shown on a billboard

5 Creative Best Practices for In-Content Advertising

In-content advertising is a new and powerful way to strengthen and accelerate advertising campaigns. While many brands are struggling with a saturated media landscape and overwhelmed consumers who have literally seen it all, in-content advertising provides a unique and positive viewing experience, m...

Pinterest and Channel 4 Choose Mirriad To Deliver In-Content Advertising

LONDON, UK – 17 November, 2022 - Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, is announcing a new in-content campaign with Pinterest and Channel 4. Pinterest’s new campaign, “Pinterest do,” will run on Channel 4’...
woman on the phone with Doordash virtual product placement on her desk

Does in-content advertising connect with consumers?

In-content advertising helps brands to reignite their advertising campaigns in the face of oversaturation and ad fatigue, but do we know how consumers feel about this strategy, and does it live up to the hype?
amplify your tv spots with in-content ads

Boost TV Spots: Amplify with In-Content Ads this Holiday

The holiday season is rapidly approaching and brands are fiercely competing to grab the attention of shoppers. Making smart, strategic decisions about advertising spend during this peak period is critical.
mirriad wins adexchanger awards for most innovative tv advertising tech

Mirriad Wins AdExchanger Awards - Most Innovative TV Advertising Tech

New York, NY - October 18, 2022 — Mirriad, the leading in-content advertising firm powered by Academy Award-winning AI expertise, at this time introduced that the corporate is a winner of the 2022 AdExchanger Awards for Most Innovative TV Advertising Technology. The win was introduced on the Program...
everything about virtual product placement

Everything you need to know about virtual product placement

Virtual product placement is a leading emerging technology that every advertiser and brand needs to consider and learn about. With studies showing that consumers prefer in-content advertising 7x over traditional ad formats, it’s important to take note of where virtual product placement will lead the...

Virtual product placement in the holidays boosts audience reach by 39%

Mirriad’s in-content advertising during the 2021 holiday season delivered approximately 130 million additional impressions and 39% higher audience reach when compared to equivalent TV spot breaks in the same content.
effective in-content advertising

How effective is in-content advertising? Introducing our new whitepaper with Kantar

Last month, Mirriad and Kantar published the results of the most comprehensive study ever conducted on the power of virtual product placement and in-content advertising. Here’s what we found.
Virtual Product Placement

What is Virtual Product Placement and What it Means for Advertising

Say Hello to Virtual Product Placement Product placement is rapidly changing in the industry. There is a transformation happening called virtual product placement, a new capability that allows advertisers to digitally insert their brands into content at scale. As marketing budgets are shifting away ...

Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among Multicultural and LGBTQIA+ Audiences

LONDON and NEW YORK – May 26, 2022 – Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced its latest campaigns with Lexus through in-content music video activations. The partnership takes Lexus’ advertising capabilities to the next level...