Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad

SHEIN launch campaign in hit FranceTV Publicité show SKAM using Mirriad

January 28, 2021: Originally developed for Norwegian TV and subsequently adapted in Italy, Germany, Spain, and France, SKAM follows the daily life of a group of high school students and focuses, each season, with a different adolescent issue. SHEIN, an international online clothing sales platform ai...
Mirriad launches the Music Alliance connecting artists, brands and fans

Mirriad launches the Music Alliance connecting artists, brands and fans

November 13, 2020: Computer vision and AI-powered in-video advertising company Mirriad have announced the launch of the Mirriad Music Alliance, a coalition dedicated to bringing the worlds of marketing and music together to grow creative and financial opportunities for artists in the industry by pla...
Mirriad unveils debut Condé Nast campaign

Mirriad unveils debut Condé Nast campaign

November 12, 2020: In our debut campaign with ever iconic partners Condé Nast we get a taste of the high life courtesy of the leading international design authority, Architectural Digest.  
Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform

Digiday Tech Awards 2020 name Mirriad Best Native Advertising Platform

November 16, 2020: Monetization and marketing are only as good as the technology platforms that fuel them. This year’s Digiday Tech Awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital ...
Mirriad signs new contract with US-based tier one entertainment and media giant

Mirriad signs new contract with US-based tier one entertainment and media giant

October 28, 2020: Mirriad, the computer vision, technology and AI platform company, is pleased to announce it has today signed a new two-year commercial agreement with one of the largest and best-known US-based content producers and distributors which has significant global reach. This new agreement...
Night of the Living Dead Brands breathes new life into content this Halloween

Night of the Living Dead Brands breathes new life into content this Halloween

October 26, 2020: Good content should never be left to rot. Using some Mirriad magic we’re resurrecting brands of the past and breathing new life into the George A Romero zombie classic, celebrating Halloween with Night of the Living Dead Brands. See if you can spot them all and beware—”They’re comi...
Mirriad serve up fresh content opportunities in food and lifestyle entertainment

Mirriad serve up fresh content opportunities in food and lifestyle entertainment

October 23, 2020: Mirriad have all the ingredients for a tasty Q4 as we announce new entertainment partnerships across 1000’s of hours of food and lifestyle related entertainment. Teaming up with partners including Condé Nast, Tastemade and Meredith, to reach shows like Bon Appétit and Modern Family...
Digiday Tech Awards 2020 nominate Mirriad

Digiday Tech Awards 2020 nominate Mirriad

October 19, 2020: Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlight the tech companies drivi...
Mirriad receives glowing write-up in The Motley Fool

Mirriad receives glowing write-up in The Motley Fool

Words by Kirsten Mackay for The Motley Fool October 1, 2020: Mirriad Advertising (LSE:MIRI) is another AIM stock that recently reported its interim results. It uses its patented AI targeted ads to integrate seamlessly into the user experience. It’s had an exciting year, despite the pandemic, with re...
Mirriad announces new partnerships with multiple music artists

Mirriad announces new partnerships with multiple music artists

September 15, 2020: Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window. Brands can curate better worlds for their products using our tech...