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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

How to Use Virtual Product Placement to Boost Your Advertising Success

As an advertiser, you understand the importance of getting your message out to as many potential customers as possible. But with the changing advertising landscape, traditional methods are not enough to effectively capture the attention of your desired target audience. That's why virtual product pla...
multicultural programming

Multicultural Programming: Why Invest in Minority-Owned Media

This article was written by Maria Teresa Hernandez, Mirriad's Head of Multicultural Marketplace and SVP, Brand Partnerships. As an advertiser, there is immense potential to unlock value from niche and under-served audiences – particularly those of a marginalized nature. It’s no secret that these gro...

Mirriad Leads the Game as Virtual Product Placement Takes Off

Written by Mark Melvin, General Manager, Americas at Mirriad

Mirriad Hires Amazon Alum Danny Ratcliff as Vice President of Operations

At Mirriad, Ratcliff will oversee current end-to-end campaign delivery, while focusing on short and long term strategy and future process.
virtual product placement for multicultural strategy

Why Virtual Product Placement is Essential for Multicultural Strategy

As America shifts to a Majority-Minority Nation, advertisers must diversify their marketing strategies as the U.S. multicultural population becomes increasingly mainstream. In the last decade alone, the US Black, Hispanic and Asian population jumped dramatically from 9 million to 33.8 million. Ameri...

How Effective is Virtual Product Placement?

Advertising budgets are continuously under pressure, so getting creative with campaigns and exploring new opportunities can be critical to reaching the right customers. If you’re keen to optimize your spending potential, you may have heard about virtual product placement as a possible strategy for s...

Harmonic Unveils Powerful Addressable Advertising SaaS for Sports Streaming at Scale

We're pleased to announce a New Stand-Alone SSAI SaaS Boasts an Open Ecosystem for Targeted Advertising with Harmonic.

Exploring the Benefits of Virtual Product Placement for Advertisers

Are you an advertiser looking for new ways to get your product in front of potential customers? Have you heard about virtual product placement, but aren't sure what it is or how it works? Let us catch you up. Virtual product placement is an innovative advertising approach that uses the latest digita...

Mirriad Announces Technical Integration with Amagi

We're pleased to announce a technical integration with Amagi that enables content owners to dynamically serve Virtual Product Placements (VPP).
authentic engaging advertising through vpp

The Future of Authentic, Engaging Advertising Through VPP

Advertisers have been hard at work trying to connect with audiences in meaningful ways. With the rise of digital content and streaming platforms, traditional ads are being replaced by more authentic and engaging options that create an immersive experience for viewers. One such option is virtual prod...

Leveraging Culture and Context to Reach Latino Consumers

Latinos currently make up 20% of the U.S population. However, despite U.S Latino consumer power coming in at approximately $1.7 trillion per year, only 6% of industry investment goes towards this market. This provides a huge opportunity for brands to make up that gap. Latino consumers are a major ec...
side by side example of virtual product placement

How Virtual Product Placement solves the shortage in Black owned media

Voices from Mirriad: Written by Maria Teresa Hernandez Madison Avenue's commitment to Black-owned media is going strong in 2023. But scale is the biggest challenge advertisers are up against. With major holding companies doubling down on their investments, powered by widely publicized initiatives li...