Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots

Media buyers looking for last-minute holiday audiences need to look beyond traditional TV spots

Holiday shopping season is underway. And this year, marketers and media buyers are finding last-minute shopping (for video inventory) is more complicated than ever. Premium inventory is in short supply, and brands are puzzling over how to get in front of consumers’ eyeballs while it really counts.  ...
4 holiday product placements you’ll definitely remember

4 holiday product placements you’ll definitely remember

It’s October and the holiday movie season is getting off to a rolling start. Hallmark is about to begin its countdown to Christmas—and networks like Lifetime, UP Entertainment, and GAC Family, and others are following close behind. Why so soon? Shopping season is already well underway, and advertise...
Mirriad’s technology enables media first for popular UK reality show

Mirriad’s technology enables media first for popular UK reality show

  Mirriad, the leading in-content advertising company, today announces its collaboration with Electric Glue and 4Sales to incorporate a novel in-content product placement for Rightmove, the UK’s biggest property website, within Channel 4’s popular peak time property show Location, Location, Location...
A new in-depth report highlights the power of Hispanic audiences

A new in-depth report highlights the power of Hispanic audiences

  National Hispanic American Heritage Month lands from Sept 15th – Oct 15th 2021, a timely opportunity for brands to reach Hispanic audiences through in-video advertising that celebrates culture and delivers proven results. With the U.S. Hispanic population expected to grow from 60 million to over 1...
Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer

Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer

    July 6 2021: Stephan Beringer, CEO of Mirriad Advertising, speaks to Fiona Orford-Williams (Director TMT, Edison Group) about the partnership agreement struck with a major US media agency and why the US market is so important. Read the full RNS release on the announcement below: Mirriad, the lea...
Brands and bands are finding new reach, relevance and revenue through in-content advertising

Brands and bands are finding new reach, relevance and revenue through in-content advertising

    The advertising and music businesses are both going through something akin to turmoil. At Mirriad we have a solution to help bridge this problem. COVID-19 has hit the music industry hard. With touring all but completely suspended over the past year, the live music industry saw a 75% decline in 2...
Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China

Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China

June 25 2021: After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021. During the ...
Mirriad and A+E Networks expand in-content advertising opportunities for brands

Mirriad and A+E Networks expand in-content advertising opportunities for brands

June 15 2021: Today we’re officially announcing Mirriad’s partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content. After a series of impactful in-content activities in Q4 2020 within Lifetime® holiday movies programming pillar It’s A Wonderfu...
In-content advertising in Food and Drink related content is giving brands

In-content advertising in Food and Drink related content is giving brands

June 15, 2021: What makes Mirriad’s AI and computer vision technology unique—besides the fact it’s patent protected, meaning no one else can do what we can—is its ability to give brands relevance by scanning content for contextual data, including by emotion, embed type, and locale. This allows us to...
Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s 2021 MIXX Awards. The double win recognised Mirriad’s work in the Product Innovation field and also as the singular winner in a brand new award category for Best Use of CTV. Mirriad seamle...