Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

In-content advertising in Food and Drink related content is giving brands

In-content advertising in Food and Drink related content is giving brands

June 15, 2021: What makes Mirriad’s AI and computer vision technology unique—besides the fact it’s patent protected, meaning no one else can do what we can—is its ability to give brands relevance by scanning content for contextual data, including by emotion, embed type, and locale. This allows us to...
Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s 2021 MIXX Awards. The double win recognised Mirriad’s work in the Product Innovation field and also as the singular winner in a brand new award category for Best Use of CTV. Mirriad seamle...
Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

May 27 2021: “What we do is contextual in-content advertising,” Mirriad CEO, Stephan Beringer, tells The Drum. “It’s sophisticated and comes down to getting the intersection between brand narrative and content narrative right. Basically, it needs to make sense and it needs to be enjoyable.”   This t...
How brands and advertisers are feeling the power of in-content emotional targeting

How brands and advertisers are feeling the power of in-content emotional targeting

In-content advertising allows brands to target audiences by emotion in a brand-new way, offering a simple solution to beat ad avoidance and the impending death of cookies. April 27 2021: Ad avoidance, ad blocking, and ad skipping are a persistent thorn in the side of brands, advertisers and marketee...
BBC Business discusses how Mirriad’s in-content solution is revolutionising advertising by giving brands a new kind of reach

BBC Business discusses how Mirriad’s in-content solution is revolutionising advertising by giving brands a new kind of reach

In their investigation into the future of advertising in content, the BBC talk to Mirriad about limitless creativity, unlocking new inventory and revenue streams for creators. February 24 2021: A new BBC Business feature discovers how the advertising industry is now turning to technology that can se...
Essential Reading: The Future of Advertising Report 2021 is here

Essential Reading: The Future of Advertising Report 2021 is here

March 12 2021: Find out how “the future of ads is no ads and AI is the enabler”, as Raconteur and The Times comprehensively unpack the challenges we all face in The Future of Advertising Report 2021. In a cookie-less world where Gen Z are going ad-free, skippables are being skipped, and consumers ha...
Technology and innovation specialist Kelsey Lynn Skinner joins Mirriad board

Technology and innovation specialist Kelsey Lynn Skinner joins Mirriad board

February 24 2021: We’re pleased to announce the appointment of Kelsey Lynn Skinner as a non-executive director, with immediate effect. Kelsey will also join the Audit and Remuneration Committees. Kelsey has extensive career experience with technology companies in both the US and the UK. She studied ...
Mirriad’s Music Alliance hits the headlines

Mirriad’s Music Alliance hits the headlines

February 9, 2021: Mirriad’s Music Alliance makes headlines this week with coverage across music media and tabloid press. Music Week, The Evening Standard, Record of the Day, The Sun, and Complete Music Update (CMU) have joined the growing chorus of support for the initiative that’s uniting bands, br...
AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

Words by Zach Rodgers for AdExchanger February 8, 2021: In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did ...
Philip Mattimoe joins Mirriad as Chief Technology Officer

Philip Mattimoe joins Mirriad as Chief Technology Officer

February 2, 2021: Mirriad is pleased to announce that Philip Mattimoe has joined our team as Chief Technology Officer. Following an oversubscribed fundraise towards the end of 2020, this hire comes as we redouble strategic focus on our patented technologies to drive future growth. “I’m excited to be...