The advertising and music businesses are both going through something akin to turmoil. At Mirriad we have a solution to help bridge this problem. COVID-19 has hit the music industry hard. With touring all but completely suspended over the past year, the live music industry saw a 75% decline in 2020,...
Insights
Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
June 25 2021: After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021. During the ...
June 15 2021: Today we’re officially announcing Mirriad’s partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content. After a series of impactful in-content activities in Q4 2020 within Lifetime® holiday movies programming pillar It’s A Wonderfu...
June 15, 2021: What makes Mirriad’s AI and computer vision technology unique—besides the fact it’s patent protected, meaning no one else can do what we can—is its ability to give brands relevance by scanning content for contextual data, including by emotion, embed type, and locale. This allows us to...
May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s 2021 MIXX Awards. The double win recognised Mirriad’s work in the Product Innovation field and also as the singular winner in a brand new award category for Best Use of CTV. Mirriad seamle...
May 27 2021: “What we do is contextual in-content advertising,” Mirriad CEO, Stephan Beringer, tells The Drum. “It’s sophisticated and comes down to getting the intersection between brand narrative and content narrative right. Basically, it needs to make sense and it needs to be enjoyable.” This tri...
In-content advertising allows brands to target audiences by emotion in a brand-new way, offering a simple solution to beat ad avoidance and the impending death of cookies. April 27 2021: Ad avoidance, ad blocking, and ad skipping are a persistent thorn in the side of brands, advertisers and marketee...
In their investigation into the future of advertising in content, the BBC talk to Mirriad about limitless creativity, unlocking new inventory and revenue streams for creators. February 24 2021: A new BBC Business feature discovers how the advertising industry is now turning to technology that can se...
March 12 2021: Find out how “the future of ads is no ads and AI is the enabler”, as Raconteur and The Times comprehensively unpack the challenges we all face in The Future of Advertising Report 2021. In a cookie-less world where Gen Z are going ad-free, skippables are being skipped, and consumers ha...
February 24 2021: We’re pleased to announce the appointment of Kelsey Lynn Skinner as a non-executive director, with immediate effect. Kelsey will also join the Audit and Remuneration Committees. Kelsey has extensive career experience with technology companies in both the US and the UK. She studied ...
February 9, 2021: Mirriad’s Music Alliance makes headlines this week with coverage across music media and tabloid press. Music Week, The Evening Standard, Record of the Day, The Sun, and Complete Music Update (CMU) have joined the growing chorus of support for the initiative that’s uniting bands, br...
Words by Zach Rodgers for AdExchanger February 8, 2021: In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did ...