PepsiCo Labs’ dedication to fostering innovation see’s them focus on virtual experiences and new methods of product integration, as they look to the future. February 24 2021: Marketing Dive reports that PepsiCo Labs venture is “placing its media bets” on more “digitally orientated and direct-to-cons...
Mirriad Insights
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From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
The Music Alliance in action with Tecate x Gerencia 360 from mirriad on Vimeo. January 1, 2021: Mexican beer brand Tecate have chosen Mirriad to immerse their brand into artist Giovanny Ayala’s —who is crushing the Billboard Mexican Regional charts — latest music video. The video’s release, timed to...
“We can sell pretty deeply:” How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season Welcome to the holiday movie season—you’re late. Hallmark Channel started its “Countdown to Christmas” on October 23, and kicked it into high gear over Thanks...
Mirriad, the leading in-content advertising company, announces a partnership with CANAL+ Brand Solutions to launch a new premium advertising offer. In a first for French cinema, CANAL+ Brand Solutions is now offering advertisers the use of the Mirriad platform to insert products or brands dynamicall...
We love holiday movies because they’re filled with people and places we know so well. Classic holiday movie moments can be the perfect context for brands who want to be seen by engaged audiences in key shopping months. Mirriad Identifies the contexts that make sense for your brand, then digitally in...
Holiday shopping season is underway. And this year, marketers and media buyers are finding last-minute shopping (for video inventory) is more complicated than ever. Premium inventory is in short supply, and brands are puzzling over how to get in front of consumers’ eyeballs while it really counts. A...
It’s October and the holiday movie season is getting off to a rolling start. Hallmark is about to begin its countdown to Christmas—and networks like Lifetime, UP Entertainment, and GAC Family, and others are following close behind. Why so soon? Shopping season is already well underway, and advertise...
Mirriad, the leading in-content advertising company, today announces its collaboration with Electric Glue and 4Sales to incorporate a novel in-content product placement for Rightmove, the UK’s biggest property website, within Channel 4’s popular peak time property show Location, Location, Location. ...
National Hispanic American Heritage Month lands from Sept 15th – Oct 15th 2021, a timely opportunity for brands to reach Hispanic audiences through in-video advertising that celebrates culture and delivers proven results. With the U.S. Hispanic population expected to grow from 60 million to over 140...
July 6 2021: Stephan Beringer, CEO of Mirriad Advertising, speaks to Fiona Orford-Williams (Director TMT, Edison Group) about the partnership agreement struck with a major US media agency and why the US market is so important. Read the full RNS release on the announcement below: Mirriad, the leading...
The advertising and music businesses are both going through something akin to turmoil. At Mirriad we have a solution to help bridge this problem. COVID-19 has hit the music industry hard. With touring all but completely suspended over the past year, the live music industry saw a 75% decline in 2020,...
June 25 2021: After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021. During the ...