Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Biometric study reveals link between emotions in entertainment content and brand value

Biometric study reveals link between emotions in entertainment content and brand value

NEW YORK, NY, September 23, 2019: Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, ...
FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

FranceTV Publicité launches new in-video advertising solution in partnership with Mirriad

NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité who announced this week it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution. Mirriad’s sophisticated...
First ad perception study of in-video advertising in France

First ad perception study of in-video advertising in France

NEW YORK, NY, July 23, 2019: Computer vision and AI-powered platform company Mirriad today revealed success metrics from its in-video advertising campaign for SEAT, the leading Spanish carmaker owned by the Volkswagen Group. Leveraging Mirriad’s technology to amplify its traditional product placemen...
SEAT: Complementing product placement with in-video ads drives KPIs

SEAT: Complementing product placement with in-video ads drives KPIs

GOAL SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions. SOLUTION Mirriad embedded SEAT assets in the prime time TV drama Demain Nous Appartient (...
Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision

Mirriad Wins 2019 Effective Digital Marketing Award For Innovative T-Mobile Campaign on Univision

NEW YORK, NY, July 11, 2019: Computer vision and AI-powered platform company Mirriad, today announced it has received the award for “Most Effective Video Campaign” by Masterclassing for its campaign with T-Mobile on Univision. T-Mobile leveraged Mirriad’s technology to drive brand consideration, awa...
Lumen wins award at European Innovation Council using Mirriad’s computer vision technology

Lumen wins award at European Innovation Council using Mirriad’s computer vision technology

NEW YORK, NY, April 16, 2019: Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to ...
Freshwrapp: Using in-video ads to drive brand consideration

Freshwrapp: Using in-video ads to drive brand consideration

GOAL Freshwrapp wanted to use its TV ad budget to engage female consumers 25 to 55 years old in India. It turned to Mirriad, which offers in-video advertising technology that seamlessly embeds brands in television programming. Freshwrapp’s goal was to find out how well these in-video placements drov...
TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer

TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer

HONORED WITH TWO GOLD AWARDS FOR ‘TV-VIDEO’ AND ‘BEST ADVERTISING OFFER’ New York, NY, March 28, 2019 — Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partner...
Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America

Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America

New York, NY, March 20, 2019 — Computer vision and AI-powered platform company, Mirriad announced the strategic hiring of Mark Melvin, EVP of Sales & Brand Partnerships. Melvin will be focused on building relationships with advertisers in the North American region, helping them implement ads into al...
T-Mobile: Using in-video ads to amplify TV spot campaigns

T-Mobile: Using in-video ads to amplify TV spot campaigns

GOAL T-Mobile wanted to make the most of its TV ad spend to engage Hispanic adults 18 to 49 while driving brand consideration. Other critical goals included improving ad awareness and brand favorability while amplifying its existing TV spot campaign. SOLUTION Mirriad embedded T-Mobile assets into th...