In their investigation into the future of advertising in content, the BBC talk to Mirriad about limitless creativity, unlocking new inventory and revenue streams for creators. February 24 2021: A new BBC Business feature discovers how the advertising industry is now turning to technology that can se...
Mirriad Insights
Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
March 12 2021: Find out how “the future of ads is no ads and AI is the enabler”, as Raconteur and The Times comprehensively unpack the challenges we all face in The Future of Advertising Report 2021. In a cookie-less world where Gen Z are going ad-free, skippables are being skipped, and consumers ha...
February 24 2021: We’re pleased to announce the appointment of Kelsey Lynn Skinner as a non-executive director, with immediate effect. Kelsey will also join the Audit and Remuneration Committees. Kelsey has extensive career experience with technology companies in both the US and the UK. She studied ...
February 9, 2021: Mirriad’s Music Alliance makes headlines this week with coverage across music media and tabloid press. Music Week, The Evening Standard, Record of the Day, The Sun, and Complete Music Update (CMU) have joined the growing chorus of support for the initiative that’s uniting bands, br...
Words by Zach Rodgers for AdExchanger February 8, 2021: In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did ...
February 2, 2021: Mirriad is pleased to announce that Philip Mattimoe has joined our team as Chief Technology Officer. Following an oversubscribed fundraise towards the end of 2020, this hire comes as we redouble strategic focus on our patented technologies to drive future growth. “I’m excited to be...
January 28, 2021: Originally developed for Norwegian TV and subsequently adapted in Italy, Germany, Spain, and France, SKAM follows the daily life of a group of high school students and focuses, each season, with a different adolescent issue. SHEIN, an international online clothing sales platform ai...
November 13, 2020: Computer vision and AI-powered in-video advertising company Mirriad have announced the launch of the Mirriad Music Alliance, a coalition dedicated to bringing the worlds of marketing and music together to grow creative and financial opportunities for artists in the industry by pla...
November 12, 2020: In our debut campaign with ever iconic partners Condé Nast we get a taste of the high life courtesy of the leading international design authority, Architectural Digest.
November 16, 2020: Monetization and marketing are only as good as the technology platforms that fuel them. This year’s Digiday Tech Awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital ...
October 28, 2020: Mirriad, the computer vision, technology and AI platform company, is pleased to announce it has today signed a new two-year commercial agreement with one of the largest and best-known US-based content producers and distributors which has significant global reach. This new agreement...
October 26, 2020: Good content should never be left to rot. Using some Mirriad magic we’re resurrecting brands of the past and breathing new life into the George A Romero zombie classic, celebrating Halloween with Night of the Living Dead Brands. See if you can spot them all and beware—”They’re comi...