New York, NY - October 18, 2022 — Mirriad, the leading in-content advertising firm powered by Academy Award-winning AI expertise, at this time introduced that the corporate is a winner of the 2022 AdExchanger Awards for Most Innovative TV Advertising Technology. The win was introduced on the Programmatic I/O awards gala in New York Metropolis on October 17. The celebrated award alerts the emergence of digital product placement as a scalable, programmatic promoting class.
Mirriad creates and delivers virtual product placement and in-content advertising campaigns at scale. The groundbreaking technology digitally places brands into the content the world watches every day, all post-production, enabling brands like Lexus to create and deliver campaigns with ease and at huge scale.
Recent research with Kantar shows that audiences prefer in-content advertising 7x more than TV spots, and that combining the two types of advertising creates overall performance lift including ad awareness (+10 ppt), favorability (+5 ppt), and consideration (+5 ppt) when compared to Kantar norms.
“Virtual product placement is an important and growing advertising segment. Mirriad’s innovative, AI-driven approach gives brands what they need to succeed. We are thrilled that AdExchanger recognizes Mirriad for our approach, creating compelling, post-production placements at scale on the world’s best content,” said Stephan Beringer, CEO at Mirriad.
