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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Mirriad Virtual Product Placement

From Awareness to Conversion: How Virtual Product Placement Ads Drive the Holiday Sales Funnel

As the holiday season picks up, retail advertisers are laser-focused on moving shoppers down the sales funnel—from initial awareness to final purchase. To break through the holiday clutter, brands are adopting innovative solutions like virtual product placement, which are video ads, to reach consume...

Mirriad’s Virtual Product Placement Drives Over 50% Increase in Average Transaction Value for One of the Largest US Advertisers, New iSpot Data Finds

NEW YORK, NY - October 31, 2024 —Mirriad, the leader in virtual product placement (VPP), today released groundbreaking research demonstrating the power of VPP to directly drive sales and store visits for one of the largest US advertisers. The campaign drove a 51% increase in average transaction valu...

How Virtual Product Placement is Changing the Game for Political Campaigns

With only five weeks until the 2024 election, political campaigns are facing unprecedented challenges and opportunities in a fast-evolving media landscape. With political ad spending projected to exceed $12 billion, it’s clear that candidates need to embrace innovative, engaging approaches to connec...

Why Retailers Love Virtual Product Placement as a Holiday Marketing Solution

As the holiday season approaches, retail advertising becomes more critical than ever for brands looking to capture consumer attention and drive sales. However, with increasing competition and consumers tuning out traditional ads, major retailers need to find more effective ways to engage with their ...
The Diverse Media Alliance

‘THE DIVERSE MEDIA ALLIANCE’ BY MIRRIAD AND DIVERSE-OWNED PARTNERS, LAUNCHES TO FUTUREPROOF THE INCLUSIVE MEDIA MOVEMENT

NEW YORK, NY, USA, August 22, 2024 /EINPresswire.com/ -- Today marks the launch of, ‘The Diverse Media Alliance,’ a strategic alliance powered by Mirriad, the global leader in virtual product placement (VPP), with leading diverse-owned media suppliers. The inaugural consortium includes BOMESI, Canel...

Mirriad's Virtual Product Placement Solution Now Measurable Across Both Linear and Digital Channels

[New York, NY, July 23, 2024] — Mirriad, the leader in virtual product placement (VPP), is proud to announce that its VPP technology can now be measured at scale across both linear and digital channels. This advancement ensures that Mirriad’s placements are seamlessly integrated with standard TV ad ...
virtual product placement for auto brands

Accelerate Your Auto Ad Campaigns with Virtual Product Placement

The automotive industry has been around since the late 1800s. One of the first-ever car adverts said only “Dispense with a horse” next to an image of a motor carriage and a list of benefits. As technology advanced, automotive advertising became flashier, and cars went from being an exotic luxury to ...

The Ultimate in Ad Innovation: Mirriad’s Virtual Product Placement is Preferred 10X Over Traditional Ads

The rapidly changing media landscape demands innovation to stay relevant to audiences. The traditional advertising model, with commercials at the centre, is evolving as businesses look for new solutions to improve ROAS. Enter Mirriad’s innovative Virtual Product Placement (VPP) format which virtuall...
Mirriad and Insight TV Partnership Announcement 2024

Mirriad Announces Partnership with Insight TV to Advance Ad Formats and Enhance Viewer Experience

The partners will test different programmatic formats to resonate directly with target audiences

See, Love, Sip: Summer’s Hottest Virtual Product Placement Strategies for Alcohol Brands

With outdoor sipping season just on the horizon, alcohol brands are exploring creative strategies to capture the attention of diverse audiences. One groundbreaking approach that has emerged is the use of AI-powered virtual product placement.

Mirriad at the 2024 TV Upfronts: Virtual Product Placement To Be Included in This Year’s Presentations

Mirriad has announced its inclusion in the 2024 TV Upfronts, signaling a major shift in how media companies promote the innovative ad format to media buyers. The incorporation of virtual product placement (VPP) in these key industry presentations not only highlights its increasing popularity but als...

How Content Owners & Media Companies Gain a Competitive Advantage with Virtual Product Placement

Content owners are facing fierce competition. Here's how they win with virtual product placement. Revenue. Viewer loyalty. Scalability. These are the three key elements to a content owner's success. Therefore, delivering the ultimate viewer experience while driving revenue and balancing strategies f...