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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

See, Love, Sip: Summer’s Hottest Virtual Product Placement Strategies for Alcohol Brands

With outdoor sipping season just on the horizon, alcohol brands are exploring creative strategies to capture the attention of diverse audiences. One groundbreaking approach that has emerged is the use of AI-powered virtual product placement.

Mirriad at the 2024 TV Upfronts: Virtual Product Placement To Be Included in This Year’s Presentations

Mirriad has announced its inclusion in the 2024 TV Upfronts, signaling a major shift in how media companies promote the innovative ad format to media buyers. The incorporation of virtual product placement (VPP) in these key industry presentations not only highlights its increasing popularity but als...

How Content Owners & Media Companies Gain a Competitive Advantage with Virtual Product Placement

Content owners are facing fierce competition. Here's how they win with virtual product placement. Revenue. Viewer loyalty. Scalability. These are the three key elements to a content owner's success. Therefore, delivering the ultimate viewer experience while driving revenue and balancing strategies f...

Toyota Achieves 94% Ad Awareness with Virtual Product Placement

New York, NY - April 15, 2024 - Mirriad today announced the results of a virtual product placement and in-content advertising campaign for Toyota’s Grand Highlander. Utilizing Mirriad's AI-powered platform, Toyota's campaign featured in-language virtual signage, video within video, and virtual produ...

How Virtual Product Placement Is Transforming Awareness for Auto Brands

In our fast-paced digital age, conventional advertising is struggling to stay effective with new audiences. Consumers don’t want to meet brands by getting interrupted during their favorite TV show or having a billboard distract them. Data overwhelmingly shows that today’s consumers don’t simply disl...

How Virtual Product Placement Gets Your Brand Closer to Culture

In today’s exploding media landscape — with a 24-hour (minute!) news cycle and user-generated responses to every topic — viewers expect brands to be part of the cultural conversation. Sixty-four percent of consumers want brands to connect with them, and this doesn’t mean jumping on a TikTok trend ba...
Mirriad Awarded TPN Gold Shield Status

Mirriad Awarded TPN Gold Shield Status

Mirriad is excited to announce that we have been awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. Read here about Mirriad’s recent expansion acros...
How to use virtual product placement to solidify your brand voice in 2024

How to Use Virtual Product Placement To Solidify Your Brand Voice In 2024

In today's rapidly evolving media landscape, where streaming platforms and digital content keep pulling audiences away from traditional formats, maintaining an authentic brand voice has become more crucial than ever. The proliferation of media channels and the constant barrage of advertisements make...
Mirriad Diverse Supplier Marketplace

Mirriad’s Diverse-Supplier Marketplace Sees Exponential Growth in 2023

Mirriad today announced that its Diverse Supplier Marketplace (previously called Multicultural Marketplace) has seen exponential growth in 2023 and is working with several partners to craft custom upfront packages. The Marketplace is the first-ever aggregate of Black, Hispanic, Asian and Pacific Isl...

Mirriad Expands VPP and In-Content Advertising Reach with New Agreements Across Multiple Leading Entertainment Partners

Ahead of the new year, Mirriad is excited to announce a slate of updates on the supply-side momentum with new partners spanning across the US and in Latin America. These partners represent some of the leading in US entertainment and boast impressive audiences with established market authority.

How To Leverage Virtual Product Placement in Your Holiday Strategy

‘Tis the season to transform your advertising strategy! As consumer attention turns to festive movies and TV shows, the opportunities created by virtual product placement (VPP) have savvy marketers abuzz with holiday cheer.
Mirriad What You May Not Know About Virtual Product Placement in TV Shows

Virtual Product Placement in TV Shows: What You May Not Know

As media consumption habits evolve, streaming services are rewriting the rules of engagement. Linear TV is in decline as viewer preferences migrate toward ad-free or ad-light streaming, resulting in shrunken ad inventory. This transformation calls for content owners and advertisers to take notice: c...