Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

AI's Role in Product Placement: 6 Things You Should Know

The promises of artificial intelligence (AI) have stirred the marketing world over its potential applications in advertising, with product placement in particular offering a wealth of opportunities to employ the breakthrough technology.

Creating Memorable Advertising Experiences: How Virtual Product Placement Engages Audiences and Drives Results

As an advertiser, you know the importance of leaving a lasting impression on your audience with a memorable and stimulating ad experience. With viewers’ attention increasingly divided across a plethora of platforms, now is the time to prioritize creative strategies that effectively capture your targ...
Virtual Product Placement

Three C’s of Virtual Product Placement: Creative, Content, Context

If you’re new to virtual product placement, or VPP, getting started can feel overwhelming. What creative do I need to provide? Where will my ad appear? Will this tactic resonate with my consumers?

Unlock the Power of Virtual Product Placement to Amplify Your Brand Reach

Virtual product placement is an innovative and highly effective advertising technique that can help you reach new customers and spread the word about your products. Read on to learn how this innovative strategy works and discover some of its benefits so you can effectively promote your business and ...

How to Use Virtual Product Placement to Boost Your Advertising Success

As an advertiser, you understand the importance of getting your message out to as many potential customers as possible. But with the changing advertising landscape, traditional methods are not enough to effectively capture the attention of your desired target audience. That's why virtual product pla...

Mirriad Leads the Game as Virtual Product Placement Takes Off

Written by Mark Melvin, General Manager, Americas at Mirriad

How Effective is Virtual Product Placement?

Advertising budgets are continuously under pressure, so getting creative with campaigns and exploring new opportunities can be critical to reaching the right customers. If you’re keen to optimize your spending potential, you may have heard about virtual product placement as a possible strategy for s...

Exploring the Benefits of Virtual Product Placement for Advertisers

Are you an advertiser looking for new ways to get your product in front of potential customers? Have you heard about virtual product placement, but aren't sure what it is or how it works? Let us catch you up. Virtual product placement is an innovative advertising approach that uses the latest digita...
authentic engaging advertising through vpp

The Future of Authentic, Engaging Advertising Through VPP

Advertisers have been hard at work trying to connect with audiences in meaningful ways. With the rise of digital content and streaming platforms, traditional ads are being replaced by more authentic and engaging options that create an immersive experience for viewers. One such option is virtual prod...
As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution

As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution

With recent reports that Amazon and NBCU/Peacock are entering the in-content advertising space, it is exciting to see the opportunity within the area grow. Mirriad leads this new advertising category in a landscape that has been unexplored by others until recent months. MIRRIAD IS THE IN-CONTENT ADV...