With only five weeks until the 2024 election, political campaigns are facing unprecedented challenges and opportunities in a fast-evolving media landscape. With political ad spending projected to exceed $12 billion, it’s clear that candidates need to embrace innovative, engaging approaches to connec...
Mirriad Insights
Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
As the holiday season approaches, retail advertising becomes more critical than ever for brands looking to capture consumer attention and drive sales. However, with increasing competition and consumers tuning out traditional ads, major retailers need to find more effective ways to engage with their ...
The automotive industry has been around since the late 1800s. One of the first-ever car adverts said only “Dispense with a horse” next to an image of a motor carriage and a list of benefits. As technology advanced, automotive advertising became flashier, and cars went from being an exotic luxury to ...
The rapidly changing media landscape demands innovation to stay relevant to audiences. The traditional advertising model, with commercials at the centre, is evolving as businesses look for new solutions to improve ROAS. Enter Mirriad’s innovative Virtual Product Placement (VPP) format which virtuall...
With outdoor sipping season just on the horizon, alcohol brands are exploring creative strategies to capture the attention of diverse audiences. One groundbreaking approach that has emerged is the use of AI-powered virtual product placement.
Content owners are facing fierce competition. Here's how they win with virtual product placement. Revenue. Viewer loyalty. Scalability. These are the three key elements to a content owner's success. Therefore, delivering the ultimate viewer experience while driving revenue and balancing strategies f...
New York, NY - April 15, 2024 - Mirriad today announced the results of a virtual product placement and in-content advertising campaign for Toyota’s Grand Highlander. Utilizing Mirriad's AI-powered platform, Toyota's campaign featured in-language virtual signage, video within video, and virtual produ...
Mirriad today announced that its Diverse Supplier Marketplace (previously called Multicultural Marketplace) has seen exponential growth in 2023 and is working with several partners to craft custom upfront packages. The Marketplace is the first-ever aggregate of Black, Hispanic, Asian and Pacific Isl...
Ahead of the new year, Mirriad is excited to announce a slate of updates on the supply-side momentum with new partners spanning across the US and in Latin America. These partners represent some of the leading in US entertainment and boast impressive audiences with established market authority.
Our world is a diverse one and connecting with audiences from different cultural backgrounds has never been more important. Staying ahead of the curve in multicultural marketing isn’t just a strategy for today’s advertisers — it’s a necessity. But here's the challenge: How do you create dynamic cont...
The promises of artificial intelligence (AI) have stirred the marketing world over its potential applications in advertising, with product placement in particular offering a wealth of opportunities to employ the breakthrough technology.
As an advertiser, you know the importance of leaving a lasting impression on your audience with a memorable and stimulating ad experience. With viewers’ attention increasingly divided across a plethora of platforms, now is the time to prioritize creative strategies that effectively capture your targ...