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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

How to Use Virtual Product Placement to Boost Your Advertising Success

As an advertiser, you understand the importance of getting your message out to as many potential customers as possible. But with the changing advertising landscape, traditional methods are not enough to effectively capture the attention of your desired target audience. That's why virtual product pla...

Mirriad Leads the Game as Virtual Product Placement Takes Off

Written by Mark Melvin, General Manager, Americas at Mirriad

How Effective is Virtual Product Placement?

Advertising budgets are continuously under pressure, so getting creative with campaigns and exploring new opportunities can be critical to reaching the right customers. If you’re keen to optimize your spending potential, you may have heard about virtual product placement as a possible strategy for s...

Exploring the Benefits of Virtual Product Placement for Advertisers

Are you an advertiser looking for new ways to get your product in front of potential customers? Have you heard about virtual product placement, but aren't sure what it is or how it works? Let us catch you up. Virtual product placement is an innovative advertising approach that uses the latest digita...
authentic engaging advertising through vpp

The Future of Authentic, Engaging Advertising Through VPP

Advertisers have been hard at work trying to connect with audiences in meaningful ways. With the rise of digital content and streaming platforms, traditional ads are being replaced by more authentic and engaging options that create an immersive experience for viewers. One such option is virtual prod...
As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution

As Amazon and NBC Enter Virtual Product Placement and In-Content Advertising Space, Mirriad’s Technology Is the Leading Proven Solution

With recent reports that Amazon and NBCU/Peacock are entering the in-content advertising space, it is exciting to see the opportunity within the area grow. Mirriad leads this new advertising category in a landscape that has been unexplored by others until recent months. MIRRIAD IS THE IN-CONTENT ADV...