October 23, 2020: Mirriad have all the ingredients for a tasty Q4 as we announce new entertainment partnerships across 1000’s of hours of food and lifestyle related entertainment. Teaming up with partners including Condé Nast, Tastemade and Meredith, to reach shows like Bon Appétit and Modern Family...
Mirriad Insights
Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
October 19, 2020: Recognising the technology, modernising media and marketing, the Digiday Tech Awards have named Mirriad as a finalist for Best Native Advertising Platform. Previous years have seen Digiday honour industry-leading companies including Adobe, as they highlight the tech companies drivi...
Words by Kirsten Mackay for The Motley Fool October 1, 2020: Mirriad Advertising (LSE:MIRI) is another AIM stock that recently reported its interim results. It uses its patented AI targeted ads to integrate seamlessly into the user experience. It’s had an exciting year, despite the pandemic, with re...
September 15, 2020: Brands can now drive campaign messaging in-video in a contextually or emotionally relevant way, expand integration formats beyond brand and product, scaling across dozens of music videos in a short campaign window. Brands can curate better worlds for their products using our tech...
September 14, 2020: Stephen Beringer, CEO Mirriad, spoke to @Edison_inv_res about the importance of our OTC listing in the US, as well as strong half-year results which indicate the increasing adoption of our award-winning technology. An exciting week for Mirriad with our shares trading in the US, p...
July 27, 2020: Edison Group this week released research detailing the substantial opportunity Mirriad’s technology presents for major platforms, entertainment companies, agencies, creatives and brands looking for a new source of revenue during this incredibly turbulent time! See article here.
July 1, 2020: Kodaline follows the release of their new album One Day At A Time by sharing an inspiring new video for their current single ‘Say Something’. The video is the first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness ...
Fed up of waiting for the ‘skip ad’ button? Find out how Mirriad can dramatically improve viewers’ experience of video advertising in this extended @proactive_UK interview with CEO Stephan Beringer and Head of Global Research and Insights Tim Jones. See the full article here.
April 30, 2020: Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising. See article here.
January 11, 2020: Software company Mirriad has developed a way for adverts to be ‘inserted’ into films and television shows streamed online. It uses artificial intelligence techniques to recognise objects in a scene and spot slots where branded goods and posters can be added without looking out of p...
Words by Allison Schiff for Ad Exchanger January 16th, 2020: Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of p...
Words by Ivan Guzenko for Forbes January 16th, 2020: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us. We are wandering from sc...