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Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Univision brings dynamic product placements to telenovelas

Univision brings dynamic product placements to telenovelas

Words by Allison Schiff for Ad Exchanger January 16th, 2020: Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of p...
How AI technology will change the way we treat advertising in 2020

How AI technology will change the way we treat advertising in 2020

Words by Ivan Guzenko for Forbes January 16th, 2020: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us. We are wandering from sc...
You see Pepsi, I see Coke: New tricks for product placement

You see Pepsi, I see Coke: New tricks for product placement

Words by Tiffany Hsu for The New York Times December 20th, 2019: First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be in...
AI is digitally pasting products into your favorite films and TV

AI is digitally pasting products into your favorite films and TV

Words by Donna Lu for New Scientist November 18th, 2019: Ad blockers aren’t going to be useful for much longer. Major entertainment companies including Univision and 20th Century Fox are now using artificial intelligence to digitally insert advertisements and products into movies and TV shows after ...
In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

Words by Robert Andrews for Beet.TV November 16th, 2019: Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers. On your screen, a character lifts a can of Mou...
Condé Nast signs video-first deal with ad tech company Mirriad

Condé Nast signs video-first deal with ad tech company Mirriad

Words by Patrick Coffee for Business Insider December 16th, 2019: London startup Mirriad uses AI to insert ads and products into pre-existing videos, and it just signed an exclusive ad deal with Condé Nast. This move is part of the publisher’s effort to monetize its properties and become a “video-fi...
TF1 Pub and SEAT win ‘Data and Creativity Grand Prix’ for Automotive category

TF1 Pub and SEAT win ‘Data and Creativity Grand Prix’ for Automotive category

TF1 PUB and SEAT win the ‘Data and Creativity Grand Prix’ in the automotive category thanks to Mirriad’s innovative new advertising format. SEAT is the first advertiser to inaugurate the virtual product placement offer in a leading French saga, Tomorrow Belongs to Us, on TF1, a campaign managed by t...
Luckin Coffee uses Mirriad technology to build brand awareness

Luckin Coffee uses Mirriad technology to build brand awareness

Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness. To date, Luckin assets have been embedded in over 100 scenes in 11 shows that have appeared on Tencent’s video platform...
Sadness and disgust among emotions that drive brand value, says biometric study

Sadness and disgust among emotions that drive brand value, says biometric study

Words by Oliver McAteer for Campaign US Septemper 23rd, 2019: Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value. The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove si...
Sadness, romance, or disgust? Research puts brands in emotional context

Sadness, romance, or disgust? Research puts brands in emotional context

Words by Sarah Mahoney for Media Post October 2nd, 2019: Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception. The ver...
The path to emotional optimization in content

The path to emotional optimization in content

Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should. That’s where emotional intelligence comes in, integrating brands in content that evoke...
Ctrip: Driving brand awareness and consideration

Ctrip: Driving brand awareness and consideration

GOAL Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’. Ctrip’s goal was to drive brand awareness and increase brand consideration for Ctrip as well as convert...