Words by Tiffany Hsu for The New York Times December 20th, 2019: First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be in...
Mirriad Insights
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Words by Donna Lu for New Scientist November 18th, 2019: Ad blockers aren’t going to be useful for much longer. Major entertainment companies including Univision and 20th Century Fox are now using artificial intelligence to digitally insert advertisements and products into movies and TV shows after ...
Words by Robert Andrews for Beet.TV November 16th, 2019: Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers. On your screen, a character lifts a can of Mou...
Words by Patrick Coffee for Business Insider December 16th, 2019: London startup Mirriad uses AI to insert ads and products into pre-existing videos, and it just signed an exclusive ad deal with Condé Nast. This move is part of the publisher’s effort to monetize its properties and become a “video-fi...
TF1 PUB and SEAT win the ‘Data and Creativity Grand Prix’ in the automotive category thanks to Mirriad’s innovative new advertising format. SEAT is the first advertiser to inaugurate the virtual product placement offer in a leading French saga, Tomorrow Belongs to Us, on TF1, a campaign managed by t...
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness. To date, Luckin assets have been embedded in over 100 scenes in 11 shows that have appeared on Tencent’s video platform...
Words by Oliver McAteer for Campaign US Septemper 23rd, 2019: Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value. The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove si...
Words by Sarah Mahoney for Media Post October 2nd, 2019: Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception. The ver...
Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should. That’s where emotional intelligence comes in, integrating brands in content that evoke...
GOAL Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’. Ctrip’s goal was to drive brand awareness and increase brand consideration for Ctrip as well as convert...
Working to make deeper connections with viewers, Mirriad is taking ad targeting to a new level through emotional intelligence—integrating brands in content that evokes rich emotional responses to drive higher relevance and brand value. Mirriad’s work in embedding brands directly into video content t...
NEW YORK, NY, October 10, 2019: Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded co...