Words by Sarah Mahoney for Media Post October 2nd, 2019: Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception. The ver...
Insights
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Ad targeting is a key strategy in the marketing arsenal, but it only goes so far. Messaging needs to constantly secure high relevance to truly cut through the noise or targeting cannot deliver the value it should. That’s where emotional intelligence comes in, integrating brands in content that evoke...
GOAL Ctrip, one of China’s biggest online travel agencies, wanted to amplify their online TV campaign on Tencent by running Mirriad in-video ads in the popular drama, ‘Over the Sea I Come to You’. Ctrip’s goal was to drive brand awareness and increase brand consideration for Ctrip as well as convert...
Working to make deeper connections with viewers, Mirriad is taking ad targeting to a new level through emotional intelligence—integrating brands in content that evokes rich emotional responses to drive higher relevance and brand value. Mirriad’s work in embedding brands directly into video content t...
NEW YORK, NY, October 10, 2019: Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded co...
NEW YORK, NY, September 23, 2019: Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, ...
NEW YORK, NY, September 18, 2019: Computer vision and AI-powered platform company Mirriad, is partnering with FranceTV Publicité who announced this week it has launched three tailored offers of next generation product placement using the Mirriad in-video advertising solution. Mirriad’s sophisticated...
NEW YORK, NY, July 23, 2019: Computer vision and AI-powered platform company Mirriad today revealed success metrics from its in-video advertising campaign for SEAT, the leading Spanish carmaker owned by the Volkswagen Group. Leveraging Mirriad’s technology to amplify its traditional product placemen...
GOAL SEAT, the leading Spanish carmaker owned by the Volkswagen Group, wanted to amplify its traditional product placement activity within prime time TV and see the KPI uplift of Mirriad in-video ad insertions. SOLUTION Mirriad embedded SEAT assets in the prime time TV drama Demain Nous Appartient (...
NEW YORK, NY, July 11, 2019: Computer vision and AI-powered platform company Mirriad, today announced it has received the award for “Most Effective Video Campaign” by Masterclassing for its campaign with T-Mobile on Univision. T-Mobile leveraged Mirriad’s technology to drive brand consideration, awa...
NEW YORK, NY, April 16, 2019: Computer vision and AI-powered platform company, Mirriad, and attention technology company, Lumen, have been recognized with an award by the European Innovation Council for their collaborative approach to pre-testing point-of-sale (POS) materials, enabling customers to ...
GOAL Freshwrapp wanted to use its TV ad budget to engage female consumers 25 to 55 years old in India. It turned to Mirriad, which offers in-video advertising technology that seamlessly embeds brands in television programming. Freshwrapp’s goal was to find out how well these in-video placements drov...