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Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer

TF1 Group awarded at Les Trophées de l’Innovation Publicitaire for Mirriad’s innovative in-video advertising offer

HONORED WITH TWO GOLD AWARDS FOR ‘TV-VIDEO’ AND ‘BEST ADVERTISING OFFER’ New York, NY, March 28, 2019 — Computer vision and AI-powered platform company, Mirriad announced today that TF1 Publicité was honored with two awards at “Trophées de l’Innovation Publicitaire 2019” as a result of their partner...
Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America

Mirriad adds Mark Melvin as EVP of sales & brand partnerships North America

New York, NY, March 20, 2019 — Computer vision and AI-powered platform company, Mirriad announced the strategic hiring of Mark Melvin, EVP of Sales & Brand Partnerships. Melvin will be focused on building relationships with advertisers in the North American region, helping them implement ads into al...
T-Mobile: Using in-video ads to amplify TV spot campaigns

T-Mobile: Using in-video ads to amplify TV spot campaigns

GOAL T-Mobile wanted to make the most of its TV ad spend to engage Hispanic adults 18 to 49 while driving brand consideration. Other critical goals included improving ad awareness and brand favorability while amplifying its existing TV spot campaign. SOLUTION Mirriad embedded T-Mobile assets into th...
Knorr: Increasing top of mind awareness

Knorr: Increasing top of mind awareness

GOAL Knorr was seeking a powerful new advertising format to quickly drive awareness during a key campaign period. SOLUTION Knorr chose MyTVSuper’s popular TV drama ”Come Home Love Lo and Behold“ to reach its target audience. Mirriad embedded their ad units into the most contextually relevant scenes ...
Mirriad wins 2018 Content Innovation Award

Mirriad wins 2018 Content Innovation Award

NEW YORK, NY — October 18, 2018 — Video technology company Mirriad today announced its In-Video Ad Unit has been recognized as a winner of the Next Gen Advertising solution category at this year’s Content Innovation Awards. The ceremony, hosted by Digital TV Europe in partnership with Television Bus...
Mirriad appoints Jana Eisenstein as President

Mirriad appoints Jana Eisenstein as President

NEW YORK, NY, October 1, 2018 — Mirriad, a video technology business delivering next generation in-video branding and advertising, has appointed Jana Eisenstein as President of the company, it was announced today by Stephan Beringer, Mirriad’s Chief Executive Officer. Eisenstein has held senior role...
Mirriad appoints Stephan Beringer as Chief Executive Officer

Mirriad appoints Stephan Beringer as Chief Executive Officer

NEW YORK NY, September 27, 2018 — Mirriad, a video technology business delivering next generation in-video branding and advertising globally, is pleased to announce that it has appointed Stephan Beringer, to the role of Chief Executive Officer, effective 1st October 2018. Mr. Beringer succeeds Mark ...
New survey ranks contextual relevancy as top solution to improve viewer experience

New survey ranks contextual relevancy as top solution to improve viewer experience

Let’s face it: We all know the traditional TV ad model is challenged. The industry is working to counter this, with talk of reducing ad loads and stopping viewer erosion while proving that traditional advertising still works. The problem is that viewers who want to avoid ads are finding new ways to ...
How reduced ad loads and innovation will move the TV ad industry forward

How reduced ad loads and innovation will move the TV ad industry forward

TV’s are everywhere, affixed to your wall, becoming the wall or in your hand. We have more entertainment than ever in the history of video and are spending ever more on entertaining the world’s sprawling population while we try to satiate the overwhelming appetite for storytelling. Tremendous. But t...
Mirriad wins Best Video Marketing and Advertising Platform in the Digiday Technology Awards

Mirriad wins Best Video Marketing and Advertising Platform in the Digiday Technology Awards

NEW YORK, NY — September 10, 2018 — Video technology company Mirriad has been recognized as the Best Video Marketing and Advertising Platform in the Digiday Technology Awards. The online publisher and media company will honor Mirriad and other winners at Digiday’s year-end awards gala at The Lightho...
Globosat and Mirriad launch innovative in-video solution in Brazil

Globosat and Mirriad launch innovative in-video solution in Brazil

Globosat and the British video tech company Mirriad, announce their exclusive partnership on PayTV. The agreement allows advertisers to incorporate their advertisements into existing entertainment programs. Beyond that, the technology provides scale to brands through a proprietary platform which all...
Mirriad expands global executive team with strategic new hires

Mirriad expands global executive team with strategic new hires

NEW YORK, NY, May 15, 2018 — Video technology company Mirriad today announced the expansion of its global team with the additions of Tim Jones, Head of Global Head of Research and Insights, and Neha Warrier, who has been named VP of Sales in India. Jones and Warrier both possess a firm understanding...