Mirriad has announced its inclusion in the 2024 TV Upfronts, signaling a major shift in how media companies promote the innovative ad format to media buyers. The incorporation of virtual product placement (VPP) in these key industry presentations not only highlights its increasing popularity but als...
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New York, NY - April 15, 2024 - Mirriad today announced the results of a virtual product placement and in-content advertising campaign for Toyota’s Grand Highlander. Utilizing Mirriad's AI-powered platform, Toyota's campaign featured in-language virtual signage, video within video, and virtual produ...
Mirriad is excited to announce that we have been awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. Read here about Mirriad’s recent expansion acros...
Ahead of the new year, Mirriad is excited to announce a slate of updates on the supply-side momentum with new partners spanning across the US and in Latin America. These partners represent some of the leading in US entertainment and boast impressive audiences with established market authority.
This article was written by Stephan Beringer, CEO at Mirriad. TV inventory is shrinking fast, creating a significant supply constraint.
LONDON, UK – 17 November, 2022 - Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, is announcing a new in-content campaign with Pinterest and Channel 4. Pinterest’s new campaign, “Pinterest do,” will run on Channel 4’...
New York, NY - October 18, 2022 — Mirriad, the leading in-content advertising firm powered by Academy Award-winning AI expertise, at this time introduced that the corporate is a winner of the 2022 AdExchanger Awards for Most Innovative TV Advertising Technology. The win was introduced on the Program...
New talent is the lifeblood of the creative industries and Mirriad is passionate about supporting that talent. We have partnered with Pact on their brilliant Future30 initiative whereby they issued a national call out to find 30 of the UK’s most exciting new indies who have the potential to become t...
May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership with Mexican beer brand, Tecate. The Kantar backed research found that overall, 76% of consumers said the campaign made Tecate more appealing to them. The beverage brand turned to Mirriad’s in-con...
PepsiCo Labs’ dedication to fostering innovation see’s them focus on virtual experiences and new methods of product integration, as they look to the future. February 24 2021: Marketing Dive reports that PepsiCo Labs venture is “placing its media bets” on more “digitally orientated and direct-to-cons...
The Music Alliance in action with Tecate x Gerencia 360 from mirriad on Vimeo. January 1, 2021: Mexican beer brand Tecate have chosen Mirriad to immerse their brand into artist Giovanny Ayala’s —who is crushing the Billboard Mexican Regional charts — latest music video. The video’s release, timed to...
“We can sell pretty deeply:” How Hallmark is bucking supply chain woes and expanding in-content advertising opportunities this holiday season Welcome to the holiday movie season—you’re late. Hallmark Channel started its “Countdown to Christmas” on October 23, and kicked it into high gear over Thanks...