Study Demonstrates Virtual Product Placement's Impact and Reach with Multicultural Audiences NEW YORK, NY - February 19, 2025 — Mirriad, a leader in virtual product placement (VPP) announced today a campaign with a world-leading global CPG brand, delivering strong performance metrics across brand aw...
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Ad blockers resulted in an estimated $54 billion in lost ad revenue in 2024 (Statista).
NEW YORK, NY – January 7, 2025 —Mirriad, the leader in virtual product placement (VPP), and BENlabs, an entertainment marketing company transforming the way that brands and creators connect with their audiences, announced today a first-of-its-kind collaboration. The relationship takes a dual-pathway...
NEW YORK, NY - October 31, 2024 —Mirriad, the leader in virtual product placement (VPP), today released groundbreaking research demonstrating the power of VPP to directly drive sales and store visits for one of the largest US advertisers. The campaign drove a 51% increase in average transaction valu...
NEW YORK, NY, USA, August 22, 2024 /EINPresswire.com/ -- Today marks the launch of, ‘The Diverse Media Alliance,’ a strategic alliance powered by Mirriad, the global leader in virtual product placement (VPP), with leading diverse-owned media suppliers. The inaugural consortium includes BOMESI, Canel...
Mirriad has announced its inclusion in the 2024 TV Upfronts, signaling a major shift in how media companies promote the innovative ad format to media buyers. The incorporation of virtual product placement (VPP) in these key industry presentations not only highlights its increasing popularity but als...
New York, NY - April 15, 2024 - Mirriad today announced the results of a virtual product placement and in-content advertising campaign for Toyota’s Grand Highlander. Utilizing Mirriad's AI-powered platform, Toyota's campaign featured in-language virtual signage, video within video, and virtual produ...
Mirriad is excited to announce that we have been awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. Read here about Mirriad’s recent expansion acros...
Ahead of the new year, Mirriad is excited to announce a slate of updates on the supply-side momentum with new partners spanning across the US and in Latin America. These partners represent some of the leading in US entertainment and boast impressive audiences with established market authority.
This article was written by Stephan Beringer, CEO at Mirriad. TV inventory is shrinking fast, creating a significant supply constraint.
LONDON, UK – 17 November, 2022 - Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, is announcing a new in-content campaign with Pinterest and Channel 4. Pinterest’s new campaign, “Pinterest do,” will run on Channel 4’...
New York, NY - October 18, 2022 — Mirriad, the leading in-content advertising firm powered by Academy Award-winning AI expertise, at this time introduced that the corporate is a winner of the 2022 AdExchanger Awards for Most Innovative TV Advertising Technology. The win was introduced on the Program...