April 30, 2020: Our CEO, Stephan, spoke to @Edison_inv_res about how Mirriad works with advertisers, content providers and brands to open up a new type of high-impact embedded advertising. See article here.
Mirriad Insights
Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
January 11, 2020: Software company Mirriad has developed a way for adverts to be ‘inserted’ into films and television shows streamed online. It uses artificial intelligence techniques to recognise objects in a scene and spot slots where branded goods and posters can be added without looking out of p...
Words by Allison Schiff for Ad Exchanger January 16th, 2020: Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of p...
Words by Ivan Guzenko for Forbes January 16th, 2020: Advertising — as we’ve known it — has died to clear the path for the new generation’s experiential advertising. What is the essence of human experience? It is hard to tell, yet it is something that defines every one of us. We are wandering from sc...
Words by Tiffany Hsu for The New York Times December 20th, 2019: First came product placement. In exchange for a payment, whether in cash, supplies or services, a TV show or a film would prominently display a brand-name product. Then there was virtual product placement. Products or logos would be in...
Words by Donna Lu for New Scientist November 18th, 2019: Ad blockers aren’t going to be useful for much longer. Major entertainment companies including Univision and 20th Century Fox are now using artificial intelligence to digitally insert advertisements and products into movies and TV shows after ...
Words by Robert Andrews for Beet.TV November 16th, 2019: Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers. On your screen, a character lifts a can of Mou...
Words by Patrick Coffee for Business Insider December 16th, 2019: London startup Mirriad uses AI to insert ads and products into pre-existing videos, and it just signed an exclusive ad deal with Condé Nast. This move is part of the publisher’s effort to monetize its properties and become a “video-fi...
TF1 PUB and SEAT win the ‘Data and Creativity Grand Prix’ in the automotive category thanks to Mirriad’s innovative new advertising format. SEAT is the first advertiser to inaugurate the virtual product placement offer in a leading French saga, Tomorrow Belongs to Us, on TF1, a campaign managed by t...
Luckin Coffee, the Chinese coffee chain that’s pioneering a tech-driven model to fill online orders, is using Mirriad technology in a large-scale campaign to build brand awareness. To date, Luckin assets have been embedded in over 100 scenes in 11 shows that have appeared on Tencent’s video platform...
Words by Oliver McAteer for Campaign US Septemper 23rd, 2019: Sadness sells, according to a new biometric study that measures the link between emotions in entertainment content and brand value. The research, by AI-powered technology company Mirriad and applied neuroscience firm SPARK Neuro, drove si...
Words by Sarah Mahoney for Media Post October 2nd, 2019: Consumers are getting used to seeing brands injected into entertainment, from movies to video games to playlists. So it was just a matter of time before someone tried to link the mood of a given scene to its impact on brand perception. The ver...