The automotive industry has been around since the late 1800s. One of the first-ever car adverts said only “Dispense with a horse” next to an image of a motor carriage and a list of benefits. As technology advanced, automotive advertising became flashier, and cars went from being an exotic luxury to ...
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The rapidly changing media landscape demands innovation to stay relevant to audiences. The traditional advertising model, with commercials at the centre, is evolving as businesses look for new solutions to improve ROAS. Enter Mirriad’s innovative Virtual Product Placement (VPP) format which virtuall...
The partners will test different programmatic formats to resonate directly with target audiences
New York, NY - April 15, 2024 - Mirriad today announced the results of a virtual product placement and in-content advertising campaign for Toyota’s Grand Highlander. Utilizing Mirriad's AI-powered platform, Toyota's campaign featured in-language virtual signage, video within video, and virtual produ...
Mirriad is excited to announce that we have been awarded the Trusted Partner Network (“TPN”) Gold Shield status, an industry recognition that is a critical enabler of Mirriad’s partnerships with the leading entertainment and media companies in the US. Read here about Mirriad’s recent expansion acros...
Mirriad today announced that its Diverse Supplier Marketplace (previously called Multicultural Marketplace) has seen exponential growth in 2023 and is working with several partners to craft custom upfront packages. The Marketplace is the first-ever aggregate of Black, Hispanic, Asian and Pacific Isl...
Ahead of the new year, Mirriad is excited to announce a slate of updates on the supply-side momentum with new partners spanning across the US and in Latin America. These partners represent some of the leading in US entertainment and boast impressive audiences with established market authority.