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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Cutting through the clutter to strengthen brand health metrics

Cutting through the clutter to strengthen brand health metrics

GOAL Johnson & Johnson wanted to strengthen the brand image of ‘Fruit Essentials Clean & Clear’ among 15-19 year olds. SOLUTION They chose SCTV’s popular Fashion TV Indonesia to reach their target audience, and then chose to use Mirriad In-Video Advertising. Mirriad embedded their ad units into the ...
Gaining cultural relevance and increasing brand favorability

Gaining cultural relevance and increasing brand favorability

GOAL Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush. SOLUTION Bushmills chose Viceland as the best premium content to reach its target audience of males 21-34, and then chose to use Mirriad In-Video Advertising. We embedded their ad units into th...
Driving awareness and strengthening brand health metrics

Driving awareness and strengthening brand health metrics

GOAL Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds. SOLUTION Nissan Note chose popular cop drama series Alarm für Cobra 11 in Germany to reach its target audience and opted to use Mirriad In-Video Advertising. We embedded their ad units into th...