NEW YORK, NY, May 2, 2018 — Video technology company Mirriad today announced the launch of a new 10-second in-video ad unit supported by Mirriad’s Visual Impact Score (VIS) designed to ensure advertisers can count on quality brand exposure within mainstream popular video content. This completes the ...
Mirriad Insights
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This week Mirriad unveils a new ad unit, available to brands and advertisers across the globe. You can read more about the news here. But this global launch comes on the heels of some great work conducted in China. Recently Mirriad’s China offices ran a massive video advertising campaign for Tangech...
GOAL Samsung wanted to create a broad reach campaign to improve ad visibility and drive awareness for the launch of C Series mobile device. SOLUTION Samsung chose Youku’s premium shows to reach its target audience, and then chose to use Mirriad In-Video Advertising. We embedded Samsung’s in-video ad...
GOAL Johnson & Johnson wanted to strengthen the brand image of ‘Fruit Essentials Clean & Clear’ among 15-19 year olds. SOLUTION They chose SCTV’s popular Fashion TV Indonesia to reach their target audience, and then chose to use Mirriad In-Video Advertising. Mirriad embedded their ad units into the ...
GOAL Bushmills wanted to gain cultural relevance and increase brand favorability for Bushmills Black Bush. SOLUTION Bushmills chose Viceland as the best premium content to reach its target audience of males 21-34, and then chose to use Mirriad In-Video Advertising. We embedded their ad units into th...
GOAL Nissan wanted to drive awareness for Nissan Note and strengthen its brand image among 14-59 year olds. SOLUTION Nissan Note chose popular cop drama series Alarm für Cobra 11 in Germany to reach its target audience and opted to use Mirriad In-Video Advertising. We embedded their ad units into th...