We're pleased to announce a New Stand-Alone SSAI SaaS Boasts an Open Ecosystem for Targeted Advertising with Harmonic.
Mirriad Insights
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Are you an advertiser looking for new ways to get your product in front of potential customers? Have you heard about virtual product placement, but aren't sure what it is or how it works? Let us catch you up. Virtual product placement is an innovative advertising approach that uses the latest digita...
We're pleased to announce a technical integration with Amagi that enables content owners to dynamically serve Virtual Product Placements (VPP).
Advertisers have been hard at work trying to connect with audiences in meaningful ways. With the rise of digital content and streaming platforms, traditional ads are being replaced by more authentic and engaging options that create an immersive experience for viewers. One such option is virtual prod...
Advertisers are always on the lookout for new and innovative ways to reach consumers, and in-content advertising is one of the most advantageous ways to do so. Read on to discover the top four benefits (among many) of in-content advertising for brands looking to start the new year with a bang.
In-content advertising is a new and powerful way to strengthen and accelerate advertising campaigns. While many brands are struggling with a saturated media landscape and overwhelmed consumers who have literally seen it all, in-content advertising provides a unique and positive viewing experience, m...
In-content advertising helps brands to reignite their advertising campaigns in the face of oversaturation and ad fatigue, but do we know how consumers feel about this strategy, and does it live up to the hype?
The holiday season is rapidly approaching and brands are fiercely competing to grab the attention of shoppers. Making smart, strategic decisions about advertising spend during this peak period is critical.
Virtual product placement is a leading emerging technology that every advertiser and brand needs to consider and learn about. With studies showing that consumers prefer in-content advertising 10X over traditional ad formats, it’s important to take note of where virtual product placement will lead th...
Mirriad’s in-content advertising during the 2021 holiday season delivered approximately 130 million additional impressions and 39% higher audience reach when compared to equivalent TV spot breaks in the same content.
Last month, Mirriad and Kantar published the results of the most comprehensive study ever conducted on the power of virtual product placement and in-content advertising. Here’s what we found.
Say Hello to Virtual Product Placement Product placement is rapidly changing in the industry. There is a transformation happening called virtual product placement, a new capability that allows advertisers to digitally insert their brands into content at scale. As marketing budgets are shifting away ...