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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

virtual product placement for auto brands

Accelerate Your Auto Ad Campaigns with Virtual Product Placement

The automotive industry has been around since the late 1800s. One of the first-ever car adverts said only “Dispense with a horse” next to an image of a motor carriage and a list of benefits. As technology advanced, automotive advertising became flashier, and cars went from being an exotic luxury to ...

The Ultimate in Ad Innovation: Mirriad’s Virtual Product Placement is Preferred 10X Over Traditional Ads

The rapidly changing media landscape demands innovation to stay relevant to audiences. The traditional advertising model, with commercials at the centre, is evolving as businesses look for new solutions to improve ROAS. Enter Mirriad’s innovative Virtual Product Placement (VPP) format which virtuall...

Toyota Achieves 94% Ad Awareness with Virtual Product Placement

New York, NY - April 15, 2024 - Mirriad today announced the results of a virtual product placement and in-content advertising campaign for Toyota’s Grand Highlander. Utilizing Mirriad's AI-powered platform, Toyota's campaign featured in-language virtual signage, video within video, and virtual produ...
Mirriad Diverse Supplier Marketplace

Mirriad’s Diverse-Supplier Marketplace Sees Exponential Growth in 2023

Mirriad today announced that its Diverse Supplier Marketplace (previously called Multicultural Marketplace) has seen exponential growth in 2023 and is working with several partners to craft custom upfront packages. The Marketplace is the first-ever aggregate of Black, Hispanic, Asian and Pacific Isl...