Mirriad today announced that its Diverse Supplier Marketplace (previously called Multicultural Marketplace) has seen exponential growth in 2023 and is working with several partners to craft custom upfront packages. The Marketplace is the first-ever aggregate of Black, Hispanic, Asian and Pacific Isl...
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NEW YORK, NY, USA, August 8, 2023/EINPresswire.com/ -- Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, today announced results of a groundbreaking study in partnership with Kantar which finds a direct correlation of...
As an advertiser, you know the importance of leaving a lasting impression on your audience with a memorable and stimulating ad experience. With viewers’ attention increasingly divided across a plethora of platforms, now is the time to prioritize creative strategies that effectively capture your targ...
In the rapidly evolving world of advertising, where traditional methods are often met with ad blockers and dwindling audience attention spans, forward-thinking advertisers are seeking innovative ways to maximize their brand exposure and drive revenue growth.
Virtual product placement is an innovative and highly effective advertising technique that can help you reach new customers and spread the word about your products. Read on to learn how this innovative strategy works and discover some of its benefits so you can effectively promote your business and ...
Virtual product placement is revolutionizing how brands launch campaigns and have become a highly sought-after tactic by CMOs. By leveraging virtual product placement and in-content advertising, brands can now create targeted campaigns that focus on one particular audience rather than using traditio...
As an advertiser, you understand the importance of getting your message out to as many potential customers as possible. But with the changing advertising landscape, traditional methods are not enough to effectively capture the attention of your desired target audience. That's why virtual product pla...
At Mirriad, Ratcliff will oversee current end-to-end campaign delivery, while focusing on short and long term strategy and future process.
Advertising budgets are continuously under pressure, so getting creative with campaigns and exploring new opportunities can be critical to reaching the right customers. If you’re keen to optimize your spending potential, you may have heard about virtual product placement as a possible strategy for s...
We're pleased to announce a New Stand-Alone SSAI SaaS Boasts an Open Ecosystem for Targeted Advertising with Harmonic.
Are you an advertiser looking for new ways to get your product in front of potential customers? Have you heard about virtual product placement, but aren't sure what it is or how it works? Let us catch you up. Virtual product placement is an innovative advertising approach that uses the latest digita...
We're pleased to announce a technical integration with Amagi that enables content owners to dynamically serve Virtual Product Placements (VPP).