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Mirriad Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Mirriad's Virtual Product Placement Solution Now Measurable Across Both Linear and Digital Channels

[New York, NY, July 23, 2024] — Mirriad, the leader in virtual product placement (VPP), is proud to announce that its VPP technology can now be measured at scale across both linear and digital channels. This advancement ensures that Mirriad’s placements are seamlessly integrated with standard TV ad ...

The Ultimate in Ad Innovation: Mirriad’s Virtual Product Placement is Preferred 10X Over Traditional Ads

The rapidly changing media landscape demands innovation to stay relevant to audiences. The traditional advertising model, with commercials at the center, is evolving as businesses look for new solutions to improve ROAS. Enter Mirriad’s innovative Virtual Product Placement (VPP) format which virtuall...
Mirriad and Insight TV Partnership Announcement 2024

Mirriad Announces Partnership with Insight TV to Advance Ad Formats and Enhance Viewer Experience

The partners will test different programmatic formats to resonate directly with target audiences
Mirriad Diverse Supplier Marketplace

Mirriad’s Diverse-Supplier Marketplace Sees Exponential Growth in 2023

Mirriad today announced that its Diverse Supplier Marketplace (previously called Multicultural Marketplace) has seen exponential growth in 2023 and is working with several partners to craft custom upfront packages. The Marketplace is the first-ever aggregate of Black, Hispanic, Asian and Pacific Isl...
Mirriad Kantar Whitepaper Hack to the Future

Kantar unveils ad avoidance causes and correlation between viewer experience and purchase

NEW YORK, NY, USA, August 8, 2023/EINPresswire.com/ -- Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, today announced results of a groundbreaking study in partnership with Kantar which finds a direct correlation of...

Creating Memorable Advertising Experiences: How Virtual Product Placement Engages Audiences and Drives Results

As an advertiser, you know the importance of leaving a lasting impression on your audience with a memorable and stimulating ad experience. With viewers’ attention increasingly divided across a plethora of platforms, now is the time to prioritize creative strategies that effectively capture your targ...

Unlocking New Revenue Streams: The Power of Virtual Product Placement in Scaling Growth

In the rapidly evolving world of advertising, where traditional methods are often met with ad blockers and dwindling audience attention spans, forward-thinking advertisers are seeking innovative ways to maximize their brand exposure and drive revenue growth.

Unlock the Power of Virtual Product Placement to Amplify Your Brand Reach

Virtual product placement is an innovative and highly effective advertising technique that can help you reach new customers and spread the word about your products. Read on to learn how this innovative strategy works and discover some of its benefits so you can effectively promote your business and ...

The Advantages and Challenges of Virtual Product Placement

Virtual product placement is revolutionizing how brands launch campaigns and have become a highly sought-after tactic by CMOs. By leveraging virtual product placement and in-content advertising, brands can now create targeted campaigns that focus on one particular audience rather than using traditio...

How to Use Virtual Product Placement to Boost Your Advertising Success

As an advertiser, you understand the importance of getting your message out to as many potential customers as possible. But with the changing advertising landscape, traditional methods are not enough to effectively capture the attention of your desired target audience. That's why virtual product pla...

Mirriad Hires Amazon Alum Danny Ratcliff as Vice President of Operations

At Mirriad, Ratcliff will oversee current end-to-end campaign delivery, while focusing on short and long term strategy and future process.

How Effective is Virtual Product Placement?

Advertising budgets are continuously under pressure, so getting creative with campaigns and exploring new opportunities can be critical to reaching the right customers. If you’re keen to optimize your spending potential, you may have heard about virtual product placement as a possible strategy for s...