Our world is a diverse one and connecting with audiences from different cultural backgrounds has never been more important. Staying ahead of the curve in multicultural marketing isn’t just a strategy for today’s advertisers — it’s a necessity. But here's the challenge: How do you create dynamic cont...
Mirriad Insights
Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.
The promises of artificial intelligence (AI) have stirred the marketing world over its potential applications in advertising, with product placement in particular offering a wealth of opportunities to employ the breakthrough technology.
If you’re new to virtual product placement, or VPP, getting started can feel overwhelming. What creative do I need to provide? Where will my ad appear? Will this tactic resonate with my consumers?
At Mirriad, Ratcliff will oversee current end-to-end campaign delivery, while focusing on short and long term strategy and future process.
We're pleased to announce a New Stand-Alone SSAI SaaS Boasts an Open Ecosystem for Targeted Advertising with Harmonic.
We're pleased to announce a technical integration with Amagi that enables content owners to dynamically serve Virtual Product Placements (VPP).
May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership with Mexican beer brand, Tecate. The Kantar backed research found that overall, 76% of consumers said the campaign made Tecate more appealing to them. The beverage brand turned to Mirriad’s in-con...
PepsiCo Labs’ dedication to fostering innovation see’s them focus on virtual experiences and new methods of product integration, as they look to the future. February 24 2021: Marketing Dive reports that PepsiCo Labs venture is “placing its media bets” on more “digitally orientated and direct-to-cons...
National Hispanic American Heritage Month lands from Sept 15th – Oct 15th 2021, a timely opportunity for brands to reach Hispanic audiences through in-video advertising that celebrates culture and delivers proven results. With the U.S. Hispanic population expected to grow from 60 million to over 140...
July 6 2021: Stephan Beringer, CEO of Mirriad Advertising, speaks to Fiona Orford-Williams (Director TMT, Edison Group) about the partnership agreement struck with a major US media agency and why the US market is so important. Read the full RNS release on the announcement below: Mirriad, the leading...
The advertising and music businesses are both going through something akin to turmoil. At Mirriad we have a solution to help bridge this problem. COVID-19 has hit the music industry hard. With touring all but completely suspended over the past year, the live music industry saw a 75% decline in 2020,...
June 25 2021: After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021. During the ...