Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Mirriad and Tecate beer partner to enhance in-content advertising

Mirriad and Tecate beer partner to enhance in-content advertising

May 13 2021: We’re excited to release a new study outlining the success from a January 2021 partnership with Mexican beer brand, Tecate. The Kantar backed research found that overall, 76% of consumers said the campaign made Tecate more appealing to them. The beverage brand turned to Mirriad’s in-con...
PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs looks to cutting edge ad tech to stay ahead, featuring Mirriad’s in-content solution

PepsiCo Labs’ dedication to fostering innovation see’s them focus on virtual experiences and new methods of product integration, as they look to the future. February 24 2021: Marketing Dive reports that PepsiCo Labs venture is “placing its media bets” on more “digitally orientated and direct-to-cons...
A new in-depth report highlights the power of Hispanic audiences

A new in-depth report highlights the power of Hispanic audiences

  National Hispanic American Heritage Month lands from Sept 15th – Oct 15th 2021, a timely opportunity for brands to reach Hispanic audiences through in-video advertising that celebrates culture and delivers proven results. With the U.S. Hispanic population expected to grow from 60 million to over 1...
Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer

Edison TV discuss Mirriad’s latest Tier One US partner agreement with CEO Stephan Beringer

    July 6 2021: Stephan Beringer, CEO of Mirriad Advertising, speaks to Fiona Orford-Williams (Director TMT, Edison Group) about the partnership agreement struck with a major US media agency and why the US market is so important. Read the full RNS release on the announcement below: Mirriad, the lea...
Brands and bands are finding new reach, relevance and revenue through in-content advertising

Brands and bands are finding new reach, relevance and revenue through in-content advertising

    The advertising and music businesses are both going through something akin to turmoil. At Mirriad we have a solution to help bridge this problem. COVID-19 has hit the music industry hard. With touring all but completely suspended over the past year, the live music industry saw a 75% decline in 2...
Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China

Mirriad agrees new commercial terms with Tencent to further scale in-content advertising in China

June 25 2021: After two years of successful collaboration with Tencent – China’s biggest online video streaming platform by subscriptions – Mirriad has reached a new agreement that renews the maturing relationship for a further two years, and is backdated to commence from 1st April 2021. During the ...
Mirriad and A+E Networks expand in-content advertising opportunities for brands

Mirriad and A+E Networks expand in-content advertising opportunities for brands

June 15 2021: Today we’re officially announcing Mirriad’s partnership with A+E Networks®, presenting a new opportunity for advertisers to connect with audiences in-content. After a series of impactful in-content activities in Q4 2020 within Lifetime® holiday movies programming pillar It’s A Wonderfu...
Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

Vakıfbank and Mirriad land product innovation wins at IAB Europe’s MIXX Awards

May 28 2021: Mirriad and Vakıfbank (Turkey’s second largest bank) have taken home bronze prizes at IAB Europe’s 2021 MIXX Awards. The double win recognised Mirriad’s work in the Product Innovation field and also as the singular winner in a brand new award category for Best Use of CTV. Mirriad seamle...
Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

May 27 2021: “What we do is contextual in-content advertising,” Mirriad CEO, Stephan Beringer, tells The Drum. “It’s sophisticated and comes down to getting the intersection between brand narrative and content narrative right. Basically, it needs to make sense and it needs to be enjoyable.”   This t...
How brands and advertisers are feeling the power of in-content emotional targeting

How brands and advertisers are feeling the power of in-content emotional targeting

In-content advertising allows brands to target audiences by emotion in a brand-new way, offering a simple solution to beat ad avoidance and the impending death of cookies. April 27 2021: Ad avoidance, ad blocking, and ad skipping are a persistent thorn in the side of brands, advertisers and marketee...