Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

The Music Alliance in action with Tecate x Gerencia 360 from mirriad on Vimeo. January 1, 2021: Mexican beer brand Tecate have chosen Mirriad to immerse their brand into artist Giovanny Ayala’s —who is crushing the Billboard Mexican Regional charts — latest music video. The video’s release, timed to...
A new in-depth report highlights the power of Hispanic audiences

A new in-depth report highlights the power of Hispanic audiences

  National Hispanic American Heritage Month lands from Sept 15th – Oct 15th 2021, a timely opportunity for brands to reach Hispanic audiences through in-video advertising that celebrates culture and delivers proven results. With the U.S. Hispanic population expected to grow from 60 million to over 1...
In-content advertising in Food and Drink related content is giving brands

In-content advertising in Food and Drink related content is giving brands

June 15, 2021: What makes Mirriad’s AI and computer vision technology unique—besides the fact it’s patent protected, meaning no one else can do what we can—is its ability to give brands relevance by scanning content for contextual data, including by emotion, embed type, and locale. This allows us to...