Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

The Music Alliance in action with Tecate x Gerencia 360 from mirriad on Vimeo. January 1, 2021: Mexican beer brand Tecate have chosen Mirriad to immerse their brand into artist Giovanny Ayala’s —who is crushing the Billboard Mexican Regional charts — latest music video. The video’s release, timed to...
Brands and bands are finding new reach, relevance and revenue through in-content advertising

Brands and bands are finding new reach, relevance and revenue through in-content advertising

    The advertising and music businesses are both going through something akin to turmoil. At Mirriad we have a solution to help bridge this problem. COVID-19 has hit the music industry hard. With touring all but completely suspended over the past year, the live music industry saw a 75% decline in 2...
In-content advertising in Food and Drink related content is giving brands

In-content advertising in Food and Drink related content is giving brands

June 15, 2021: What makes Mirriad’s AI and computer vision technology unique—besides the fact it’s patent protected, meaning no one else can do what we can—is its ability to give brands relevance by scanning content for contextual data, including by emotion, embed type, and locale. This allows us to...
Mirriad’s Music Alliance hits the headlines

Mirriad’s Music Alliance hits the headlines

February 9, 2021: Mirriad’s Music Alliance makes headlines this week with coverage across music media and tabloid press. Music Week, The Evening Standard, Record of the Day, The Sun, and Complete Music Update (CMU) have joined the growing chorus of support for the initiative that’s uniting bands, br...
Mirriad launches the Music Alliance connecting artists, brands and fans

Mirriad launches the Music Alliance connecting artists, brands and fans

November 13, 2020: Computer vision and AI-powered in-video advertising company Mirriad have announced the launch of the Mirriad Music Alliance, a coalition dedicated to bringing the worlds of marketing and music together to grow creative and financial opportunities for artists in the industry by pla...
Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

Kodaline collaborate with Mirriad and UNICEF to create ‘Say Something’ video

July 1, 2020: Kodaline follows the release of their new album One Day At A Time by sharing an inspiring new video for their current single ‘Say Something’. The video is the first project from an exciting new partnership between the band’s label, B-Unique Records, and Mirriad, to develop and harness ...