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Leveraging Culture and Context to Reach Latino Consumers

Latinos currently make up 20% of the U.S population. However, despite U.S Latino consumer power coming in at approximately $1.7 trillion per year, only 6% of industry investment goes towards this market.  This provides a huge opportunity for brands to make up that gap. Latino consumers are a major e...
side by side example of virtual product placement

How Virtual Product Placement solves the shortage in black owned media

Voices from Mirriad: Written by Maria Teresa Hernandez Madison Avenue's commitment to Black-owned media is going strong in 2023. But scale is the biggest challenge advertisers are up against.   With major holding companies doubling down on their investments, powered by widely publicized initiatives ...

Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among Multicultural and LGBTQIA+ Audiences

LONDON and NEW YORK – May 26, 2022 – Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced its latest campaigns with Lexus through in-content music video activations. The partnership takes Lexus’ advertising capabilities to the next level...