Our world is a diverse one and connecting with audiences from different cultural backgrounds has never been more important. Staying ahead of the curve in multicultural marketing isn’t just a strategy for today’s advertisers — it’s a necessity. But here's the challenge: How do you create dynamic cont...
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This article was written by Maria Teresa Hernandez, Mirriad's Head of Multicultural Marketplace and SVP, Brand Partnerships. As an advertiser, there is immense potential to unlock value from niche and under-served audiences – particularly those of a marginalized nature. It’s no secret that these gro...
As America shifts to a Majority-Minority Nation, advertisers must diversify their marketing strategies as the U.S. multicultural population becomes increasingly mainstream. In the last decade alone, the US Black, Hispanic and Asian population jumped dramatically from 9 million to 33.8 million. Ameri...
Latinos currently make up 20% of the U.S population. However, despite U.S Latino consumer power coming in at approximately $1.7 trillion per year, only 6% of industry investment goes towards this market. This provides a huge opportunity for brands to make up that gap. Latino consumers are a major ec...
Voices from Mirriad: Written by Maria Teresa Hernandez Madison Avenue's commitment to Black-owned media is going strong in 2023. But scale is the biggest challenge advertisers are up against. With major holding companies doubling down on their investments, powered by widely publicized initiatives li...
LONDON and NEW YORK – May 26, 2022 – Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, today announced its latest campaigns with Lexus through in-content music video activations. The partnership takes Lexus’ advertising capabilities to the next level...