Insights

Follow all the latest news and insights from the team.
From case studies to industry insights, we promise to keep this section interesting, fresh and on the pulse.

Tecate choose Mirriad to immerse their brand into multicultural music content

Tecate choose Mirriad to immerse their brand into multicultural music content

The Music Alliance in action with Tecate x Gerencia 360 from mirriad on Vimeo. January 1, 2021: Mexican beer brand Tecate have chosen Mirriad to immerse their brand into artist Giovanny Ayala’s —who is crushing the Billboard Mexican Regional charts — latest music video. The video’s release, timed to...
In-content advertising in Food and Drink related content is giving brands

In-content advertising in Food and Drink related content is giving brands

June 15, 2021: What makes Mirriad’s AI and computer vision technology unique—besides the fact it’s patent protected, meaning no one else can do what we can—is its ability to give brands relevance by scanning content for contextual data, including by emotion, embed type, and locale. This allows us to...