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AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

AdExchanger podcast talks programmatic with Mirriad CEO Stephan Beringer

Words by Zach Rodgers for AdExchanger February 8, 2021: In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did ...